4 Mistakes to Avoid With Business Cards
How often are you able to remember the name and business of a stranger you meet? Research shows that within an hour, people tend to forget about 50% of what they we told. So after an hour, the person we just introduced ourselves to will likely forget what we told them. In order to avoid becoming only a faint memory, we use business cards.
Business cards are one of the most important marketing materials. It gives the opportunity to be contacted by a potential client, rather than hoping they will remember how to contact you or hoping they memorized your business name. It also give you the chance to show off your professionalism and legitimacy of your business.
Knowing how important business cards are, we’ve collected 4 common mistakes and how to avoid them:
Mistake #1: Buying cheap business cards to cut corners.
We understand owning a business is very expensive. You need to find good deals in order to keep overhead and operating costs low. While being frugal helps in some areas, marketing materials are not an area to cut costs. Marketing materials may cost you over $1,000, but if they are helping you bring in over 40k in revenue, it should be an easy decision.
Mistake #2: Not getting your business card professionally designed.
As a commercial printer, we have seen many beautifully designed cards, but we have also seen our fair share of not-so-great cards. It is very obvious when the card has been professionally designed, because the proportions are properly placed and the design matches the rest of the company’s branding materials. If you plan on spending money on your business cards, it’s important to spend money on hiring a designer to create your business card.
Mistake #3: Adding too much or too little information on your card.
We’ve all been handed a business card that looked like a mess. Information everywhere, yet you can’t seem to figure out where anything is. Avoid this at all costs, because an overwhelming business card will only end up in the trash.
Mistake #4: Not making it a memorable experience.
A professional business card is not a flimsy piece of paper that someone will trash their gum into. You need a thick, modern card that will be memorable when you hand it out. We can help you create a card with different features such as letterpress, matte, varnish, and foil printing. Let us help you find the best printing style for you!
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