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4 Tips for Memorial Day Marketing

Memorial Day is more than just a day off work, a gathering for a barbecue with family and friends, or a long weekend for travel. Memorial day honors those who died serving our country. We celebrate this holiday by enjoying our freedoms that were protected by men and women in service.

Fun Facts about Memorial Day:

60% of Americans barbecue over Memorial Day weekend

818 hot dogs are consumed per second from Memorial Day through Labor Day

41.1% of Americans are likely to take advantage of Memorial Day deals

 

With that many people shopping, we have some ideas to boost your May sales by following these tips for Memorial Day marketing.

Market through multiple methods

Having a Memorial Day marketing strategy is a good place to start and while posting through social media outlets is a good idea, you may be underwhelmed by the results. Using multiple marketing methods will increase your exposure, which is a crucial part of your marketing success.

This Memorial Day step up your marketing strategy by using print marketing methods such as banners, postcards, and flyers. At O’Neil Printing, we offer wide format printing options for banners and direct-mail services for postcards. Don’t get stuck marketing through one channel for your Memorial Day deals.

Start Marketing early (like now!)

To make your Memorial Day marketing campaign work, your business must be wise with timing. The marketing campaign won’t be successful if thrown together at the last minute. Your social media posts, postcards, and flyers must be in the hands of your customers or potential customers a few weeks before the holiday weekend. Although some customers might make a purchasing decision last minute, it is critical to allow time for repetition before Memorial Day Weekend. Contact us to discuss your needs for distributing your postcards in a timely manner and printing your flyers.

Recognize that Memorial Day is relevant to your business

Yes, for most people this weekend is about celebrating with a barbecue. Even if your company doesn’t sell hot dogs or party decor, it doesn’t mean you can’t take advantage of marketing. Any company can promote its products and services through a Memorial Day marketing strategy. Send direct-mail postcards out offering a Memorial Day discount, a special rate for your services for the remainder of the year, or a special giveaway.

Don’t lose sight of why we celebrate Memorial Day

Memorial Day is an American holiday celebrated on the last Monday in the month of May honoring the men and women who have died serving in the U.S. military. Don’t forget that this is the reason we celebrate Memorial Day. Ignoring the reason for Memorial Day in your marketing campaign can be a turn off for customers. We recommend including a statement about your admiration for the fallen men and women in your marketing materials.

Maximize your return on investment through your Memorial Day marketing campaign by contacting us to discuss your print marketing needs.

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