4 Tips for Memorial Day Marketing

Memorial Day is more than just a day off work, a gathering for a barbecue with family and friends, or a long weekend for travel. Memorial day honors those who died serving our country. We celebrate this holiday by enjoying our freedoms that were protected by men and women in service.

Fun Facts about Memorial Day:

60% of Americans barbecue over Memorial Day weekend

818 hot dogs are consumed per second from Memorial Day through Labor Day

41.1% of Americans are likely to take advantage of Memorial Day deals

With that many people shopping, we have some ideas to boost your May sales by following these tips for Memorial Day marketing.

Market through multiple methods

Having a Memorial Day marketing strategy is a good place to start and while posting through social media outlets is a good idea, you may be underwhelmed by the results. Using multiple marketing methods will increase your exposure, which is a crucial part of your marketing success.

This Memorial Day step up your marketing strategy by using print marketing methods such as banners, postcards, and flyers. At O’Neil Printing, we offer wide format printing options for banners and direct-mail services for postcards. Don’t get stuck marketing through one channel for your Memorial Day deals.

Start Marketing early (like now!)

To make your Memorial Day marketing campaign work, your business must be wise with timing. The marketing campaign won’t be successful if thrown together at the last minute. Your social media posts, postcards, and flyers must be in the hands of your customers or potential customers a few weeks before the holiday weekend. Although some customers might make a purchasing decision last minute, it is critical to allow time for repetition before Memorial Day Weekend. Contact us to discuss your needs for distributing your postcards in a timely manner and printing your flyers.

Recognize that Memorial Day is relevant to your business

Yes, for most people this weekend is about celebrating with a barbecue. Even if your company doesn’t sell hot dogs or party decor, it doesn’t mean you can’t take advantage of marketing. Any company can promote its products and services through a Memorial Day marketing strategy. Send direct-mail postcards out offering a Memorial Day discount, a special rate for your services for the remainder of the year, or a special giveaway.

Don’t lose sight of why we celebrate Memorial Day

Memorial Day is an American holiday celebrated on the last Monday in the month of May honoring the men and women who have died serving in the U.S. military. Don’t forget that this is the reason we celebrate Memorial Day. Ignoring the reason for Memorial Day in your marketing campaign can be a turn off for customers. We recommend including a statement about your admiration for the fallen men and women in your marketing materials.

Maximize your return on investment through your Memorial Day marketing campaign by contacting us to discuss your print marketing needs.

Thank you and your whole team for bringing the book to life in such a STUNNING and beautiful final form. You have been fantastic partners and we are somehow even more excited than before about getting this out into the community. We appreciate your help in navigating supply chain shortages, last-minute changes, and most importantly building this gorgeous (from cover-to-cover) piece in a way that elevates our brand and honors the donors and grantees who trusted us to tell their stories.

After such a challenging year and a half, this is everything we imagined and wanted it to be. Our best yet!

Jennifer Foley, Director, Strategic Communications, Arizona Community Foundation

Learn More

O’Neil created a custom workflow to process our highly complex data driven direct mail and marketing programs. They learned our business and then partnered with our IT and marketing teams to create a seamless and highly efficient workflow. Our business has grown because this has allowed us to focus on what we do best while they do what they do best.

VP of Operations, Insurance Marketing

The O’Neil team acts as a virtual staff member for our company. They know us, our customers and our business. The most trusted of partners.

VP of Sales/ Operations, Leading Pharma Brand

We rely on the expert teams at O’Neil to help us support our sales enablement teams with the newest in storefront technology to manage all our marketing efforts.

VP of Marketing, Leading Medical Device Brand

O’Neil has helped us created a process to produce, manage and distribute all or our marketing materials from end to end. Everything from merchandise to print to banners, is located in a single storefront that allows us to streamline marketing and operations.

Marketing Director, Leading Aesthetics Brand

I’ve been dealing with printers for a long time. Very rarely do they come close to the consistent level of care that we encounter every time working with O’Neil.

Tuft & Needle

Learn more about Tuft & Needle

Working with O’Neil has simplified our marketing and collateral execution and planning. Working with their team makes projects move smoothly and without concern as the high quality work, amazing customer service, and efficiency keep us coming back for more. Thank you O’Neil!

Heidi's Village

Learn more about Heidi's Village

We don’t consider O’Neil just vendors. We view them as an extension of our shop.

Fred Cisneros, Owner/Creative Director, Cisneros Design, Inc.

Learn more about Fred + Cisneros Design, Inc.

Thank you so very much for the beautiful book O’Neil Printing delivered, A Fly Rod With a Soul, to my client Per Brandin.

From the very beginning I felt your commitment to our project and was grateful for your attention to detail. I appreciated how your staff was always on top of any issue by answering questions and finding solutions. It was a pleasure to work with such a kind-hearted group of people. Thank you for leading that way.

Deborah Davis Design

I couldn’t have been more thrilled with the service I got working with O’Neil. They were completely transparent and helpful throughout the entire printing process, and explained any nuances or questions that came up.

Adrian Mendez, Designer

Learn More About Adrian + Rule 29

We needed a printer who could assure a high-quality product and provide solutions to our questions when we wanted to try new printing methods. O’Neil does just that and more. They have become a trusted partner in our business.

Brian MacDonald, Wonderkind Studios

Learn More About Brian + Wonderkind Studios