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6 Brochure Design Considerations

What can you do to produce a brochure that your customers will want to keep for future reference? Have you ever been given a brochure that you immediately toss because it has no purpose? Anyone can design a brochure, but designing a brochure that will be useful and resourceful to customers is no easy task. The more useful a brochure is, the longer it will stay with your customer and that creates a greater chance of them passing it to other potential customers.

You are probably wondering how to create a brochure that will ensure a good response from your customers. Here are 6 tips you need to consider for a successful brochure.

Determine your purpose and customer

Before you spend time designing the brochure, have a clear vision of the purpose of your brochure and your target market. Identifying the purpose of your brochure and your target market will influence the design of your brochure. The most important questions you can ask yourself prior to designing are: What is the problem our product/service can solve for the customer? Why would our customers want to buy our product/service?

Think outside the typical tri-fold brochure

You may not get much response if you have the typical brochure that doesn’t stand out. The way your brochure is folded will determine your content presentation. Use the folding of your brochure to your advantage with an out of the box design, while still having a professional and well designed layout.

Brochure Design, Brochure Folds - O'Neil Printing

Review your design

Review your design as if you were your customer. Not only do you need to review your wording, but also you design. Your brochure content must be written in a way that is short and sweet. You must give your most valuable information in a little amount of space. Your goal is to sell not tell. Are you giving enough information and context, or is the content confusing? Having too much much text is not enticing to a reader.

Use high resolution pictures

Your brochure will look unprofessional if you see stock photos that are all over the internet and other company’s print products. It will also look unprofessional with blurry low resolution photos. To ensure a professional design with photos, hire a professional photographer to photograph your products and your employees in a natural setting. This will give you content for your brochure and other print products. If you must use stock photos, choose images that don’t look like stock photos. Arrange your images in an appealing way.

Brochure Design, Quality Images - O'Neil Printing

Choose your paper wisely

Not only does your paper choice determine the durability of the brochure, but it also can give your customers a perception of your company. Thick paper with a glossy or matte finish will show your customers that you take pride in your product or service. Your paper will also affect the durability. Thick paper will last longer and a coating will keep the colors from smudging when it is being used and possibly passed on to other customers.

Incorporate a call to action

Include a statement that will lead your customers back to you. This is the section where you point your customers to an intended action – which might be going to your website, checking out your products, or taking advantage of your discounts. Be specific and make your call to action very visible to your customer. Write it in a bigger font with white space around to make it stand out. Offer a coupon or a promotion to encourage your customers to take action after reading your brochure.

Brochure Design, Call to Action - O'Neil Printing

As a graphic designer, I have been using O’Neil’s print services for many years and keep coming back because of quality and consistency. Customer service is excellent and I always get quick responses to all my questions.

Becky Ankeny Design

Becky Ankeny Design

I’ve been dealing with printers for a long time. Very rarely do they come close to the consistent level of care that we encounter every time working with O’Neil.”

Mike Fretto, Tuft & Needle

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O’Neil is unmatched when it comes to customer service and quality.

Greg Forney, Langham Partnership

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We’ve been very pleased with all of our projects at O’Neil. The staff is always professional, extremely courteous and personable, and shows a true interest in providing high quality printing.

Carrisa Kienzle, Global Training Network

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From simple flyers to our flagship magazine, the work has always been accurate, timely and of top quality – but the real difference for me has been the service O’Neil provides.

Ryan Westerman, Westerman Consulting

I’ve always been impressed with O’Neil’s professionalism and communication. From high-end brochures to time-sensitive, variable direct mail, they’ve always come through for me.

Perry Wilson, Fabcom Integrated Strategic Marketing

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Everyone at O’Neil is invested in creating a final product we can all be proud of. We highly recommend them.

Don Newlen, Fervor Creative

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We don’t consider O’Neil just vendors. We view them as an extension of our shop.

Fred Cisneros, Owner/Creative Director, Cisneros Design, Inc.

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I couldn’t have been more thrilled with the service I got working with O’Neil. They were completely transparent and helpful throughout the entire printing process, and explained any nuances or questions that came up.

Adrian Mendez, Designer

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We needed a printer who could assure a high-quality product and provide solutions to our questions when we wanted to try new printing methods. O’Neil does just that and more. They have become a trusted partner in our business.

Brian MacDonald, Wonderkind Studios

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