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A Guide to Vinyl Banners For Your Business

Making an impression on your customers and clients isn’t always an easy task. With so much entertainment and engaging information at their fingertips, businesses are having to be more and more creative with print. When it comes to grabbing the attention of your target audience, banners are a great tool to utilize for direct and results-driven communication.

Banners should be intentionally designed and planned before print. We have put together a few helpful tips for creating a banner for your business that will turn strangers into customers.

Determine where it will go.

Before you engage a designer, it is important to determine where exactly this banner will go. It is also wise to measure out the area instead of guessing what size will be ideal for the spot. We can print banners at any size, but we want to ensure you are happy with how it looks it your space. The location of the banner should be intentional for customers to be able to see without having to search for it. One last consideration is whether the banner will be inside or outside. Inform your sales representative which it is, because we will want to recommend better materials for the climate.

Write the copy for the banner.

The purpose of the banner is to quickly get information to your customers. This means you won’t want to overload it with too much text that will be difficult for them to read. In addition, you will want the font to be legible and create awareness around your message. Less is more when it comes to copy.


Choose your design and colors wisely.

When your copy is complete for the banner, you will want to work with a designer to create your designs. The best type of banners are ones with high contrast and high visibility. This means using colors that look appealing together but don’t blend in. High contrast will catch the eye of your audience and drive them to your banner’s purpose.

Fonts should not be an afterthought.

We have touched on this in the past, but fonts are as important as the design and copy. You must choose a font that is legible and easy to quickly read with a glance. We recommend using bolder fonts for a banner, because they tend to be easier to read. Choose a font that appeals to your audience. For more information on how to choose the correct font for your print material, click here.

As a graphic designer, I have been using O’Neil’s print services for many years and keep coming back because of quality and consistency. Customer service is excellent and I always get quick responses to all my questions.

Becky Ankeny Design

Becky Ankeny Design

I’ve been dealing with printers for a long time. Very rarely do they come close to the consistent level of care that we encounter every time working with O’Neil.”

Mike Fretto, Tuft & Needle

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O’Neil is unmatched when it comes to customer service and quality.

Greg Forney, Langham Partnership

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We’ve been very pleased with all of our projects at O’Neil. The staff is always professional, extremely courteous and personable, and shows a true interest in providing high quality printing.

Carrisa Kienzle, Global Training Network

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From simple flyers to our flagship magazine, the work has always been accurate, timely and of top quality – but the real difference for me has been the service O’Neil provides.

Ryan Westerman, Westerman Consulting

I’ve always been impressed with O’Neil’s professionalism and communication. From high-end brochures to time-sensitive, variable direct mail, they’ve always come through for me.

Perry Wilson, Fabcom Integrated Strategic Marketing

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Everyone at O’Neil is invested in creating a final product we can all be proud of. We highly recommend them.

Don Newlen, Fervor Creative

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We don’t consider O’Neil just vendors. We view them as an extension of our shop.

Fred Cisneros, Owner/Creative Director, Cisneros Design, Inc.

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I couldn’t have been more thrilled with the service I got working with O’Neil. They were completely transparent and helpful throughout the entire printing process, and explained any nuances or questions that came up.

Adrian Mendez, Designer

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We needed a printer who could assure a high-quality product and provide solutions to our questions when we wanted to try new printing methods. O’Neil does just that and more. They have become a trusted partner in our business.

Brian MacDonald, Wonderkind Studios

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