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A Guide to Vinyl Banners For Your Business

Making an impression on your customers and clients isn’t always an easy task. With so much entertainment and engaging information at their fingertips, businesses are having to be more and more creative with print. When it comes to grabbing the attention of your target audience, banners are a great tool to utilize for direct and results-driven communication.

Banners should be intentionally designed and planned before print. We have put together a few helpful tips for creating a banner for your business that will turn strangers into customers.

Determine where it will go.

Before you engage a designer, it is important to determine where exactly this banner will go. It is also wise to measure out the area instead of guessing what size will be ideal for the spot. We can print banners at any size, but we want to ensure you are happy with how it looks it your space. The location of the banner should be intentional for customers to be able to see without having to search for it. One last consideration is whether the banner will be inside or outside. Inform your sales representative which it is, because we will want to recommend better materials for the climate.

Write the copy for the banner.

The purpose of the banner is to quickly get information to your customers. This means you won’t want to overload it with too much text that will be difficult for them to read. In addition, you will want the font to be legible and create awareness around your message. Less is more when it comes to copy.

signage

Choose your design and colors wisely.

When your copy is complete for the banner, you will want to work with a designer to create your designs. The best type of banners are ones with high contrast and high visibility. This means using colors that look appealing together but don’t blend in. High contrast will catch the eye of your audience and drive them to your banner’s purpose.

Fonts should not be an afterthought.

We have touched on this in the past, but fonts are as important as the design and copy. You must choose a font that is legible and easy to quickly read with a glance. We recommend using bolder fonts for a banner, because they tend to be easier to read. Choose a font that appeals to your audience. For more information on how to choose the correct font for your print material, click here.

Thank you and your whole team for bringing the book to life in such a STUNNING and beautiful final form. You have been fantastic partners and we are somehow even more excited than before about getting this out into the community. We appreciate your help in navigating supply chain shortages, last-minute changes, and most importantly building this gorgeous (from cover-to-cover) piece in a way that elevates our brand and honors the donors and grantees who trusted us to tell their stories.

After such a challenging year and a half, this is everything we imagined and wanted it to be. Our best yet!

Jennifer Foley, Director, Strategic Communications, Arizona Community Foundation

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O’Neil created a custom workflow to process our highly complex data driven direct mail and marketing programs. They learned our business and then partnered with our IT and marketing teams to create a seamless and highly efficient workflow. Our business has grown because this has allowed us to focus on what we do best while they do what they do best.

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O’Neil has helped us created a process to produce, manage and distribute all or our marketing materials from end to end. Everything from merchandise to print to banners, is located in a single storefront that allows us to streamline marketing and operations.

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Tuft & Needle

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Working with O’Neil has simplified our marketing and collateral execution and planning. Working with their team makes projects move smoothly and without concern as the high quality work, amazing customer service, and efficiency keep us coming back for more. Thank you O’Neil!

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Fred Cisneros, Owner/Creative Director, Cisneros Design, Inc.

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Thank you so very much for the beautiful book O’Neil Printing delivered, A Fly Rod With a Soul, to my client Per Brandin.

From the very beginning I felt your commitment to our project and was grateful for your attention to detail. I appreciated how your staff was always on top of any issue by answering questions and finding solutions.  It was a pleasure to work with such a kind-hearted group of people.  Thank you for leading that way.

Deborah Davis Design

I couldn’t have been more thrilled with the service I got working with O’Neil. They were completely transparent and helpful throughout the entire printing process, and explained any nuances or questions that came up.

Adrian Mendez, Designer

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We needed a printer who could assure a high-quality product and provide solutions to our questions when we wanted to try new printing methods. O’Neil does just that and more. They have become a trusted partner in our business.

Brian MacDonald, Wonderkind Studios

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