Branding Your Print Materials
We know how frustrating it is to go to an event where papers are passed out everywhere. It can be even more frustrating when materials look like they are from different companies, but they aren’t clear about where they came from.
Print materials that match and come in a folder make our lives much easier. The best way to limit confusion around your print materials is to utilize your branding.
What is branding?
Branding is how your business is represented to your audience. It includes your logo, fonts, color scheme, and general style guide. Branding is crucial to your business, and your brand how you will be recognized compared to your competition.
Think about the difference between Apple and Android. They have different colors and logos that represent them, and the difference is something you notice without realizing it.
Your company’s branding should represent your business in its’ current state. It’s important to consider rebranding if your brand does not match your goals (old, outdated).
Why is it important to your business?
A company’s brand tells potential customers or clients that the business is professional and reliable. If the branding seems outdated, customers are likely to find a business that appears more professional and modern.
Branding can be the difference between gaining new clients or losing potential clients.
How to implement your branding on your print materials?
There are several ways to make each piece feel unique, and a designer can play with styles to maintain the brand. When choosing your print materials, we suggest making sure they are branded to match your business. Keep the same general theme throughout your print materials and avoid using colors that don’t represent your brand image.
Don’t have an eye for design?
We advise always working with a professional graphic designer to create print materials that represent your business well. If you don’t have a current style guide, talk with a designer about creating one for your business.
We know several great design companies, and we are happy to send you some referrals!
As a graphic designer, I have been using O’Neil’s print services for many years and keep coming back because of quality and consistency. Customer service is excellent and I always get quick responses to all my questions.
Becky Ankeny DesignBecky Ankeny Design
I’ve been dealing with printers for a long time. Very rarely do they come close to the consistent level of care that we encounter every time working with O’Neil.”
Mike Fretto, Tuft & NeedleLearn more about Tuft & Needle
O’Neil is unmatched when it comes to customer service and quality.
Greg Forney, Langham PartnershipLearn more about Langham Partnership
We’ve been very pleased with all of our projects at O’Neil. The staff is always professional, extremely courteous and personable, and shows a true interest in providing high quality printing.
Carrisa Kienzle, Global Training NetworkMore about Global Training Network
I’ve always been impressed with O’Neil’s professionalism and communication. From high-end brochures to time-sensitive, variable direct mail, they’ve always come through for me.
Perry Wilson, Fabcom Integrated Strategic MarketingLearn more about Fabcom Integrated Strategic Marketing
Everyone at O’Neil is invested in creating a final product we can all be proud of. We highly recommend them.
Don Newlen, Fervor CreativeLearn More About Fervor Creative
We don’t consider O’Neil just vendors. We view them as an extension of our shop.
Fred Cisneros, Owner/Creative Director, Cisneros Design, Inc.Learn more about Fred + Cisneros Design, Inc.
I couldn’t have been more thrilled with the service I got working with O’Neil. They were completely transparent and helpful throughout the entire printing process, and explained any nuances or questions that came up.
Adrian Mendez, DesignerLearn More About Adrian + Rule 29
We needed a printer who could assure a high-quality product and provide solutions to our questions when we wanted to try new printing methods. O’Neil does just that and more. They have become a trusted partner in our business.