Regenesis: From Print to Partnership
How O’Neil helped Regenesis bring a refreshed healthcare brand to life across culture, space, and systems.
Regenesis
Project Overview
Regenesis, a leader in diabetic neuropathic pain relief, was undergoing a pivotal brand transformation. As the company refined its strategy, product focus, and identity, it needed a trusted partner to extend the brand across real-world touchpoints. O’Neil partnered with Regenesis to help translate its refreshed identity into branded environments, internal culture, and day-to-day systems through O’Neil Direct. What began as a fulfillment need grew into a broader partnership built on trust, consistency, and shared momentum.
Client Overview
Regenesis is dedicated to improving quality of life for patients experiencing diabetic neuropathic pain. Under the leadership of CEO Tom Eisiminger Jr., the company embarked on a strategic transformation focused on innovation, FDA-cleared product development, and expanded leadership in diabetic foot care.
As part of this evolution, Regenesis developed a refreshed brand identity reflecting its technology-driven future. The team sought a partner to help the identity show up consistently across facilities, teams, and operations.
A new brand only works when people can feel it.
Regenesis needed its refreshed identity to show up consistently in its space, culture, and daily operations.
The Challenge
Making the Brand Tangible
The new identity needed to be reflected in the physical environment and internal culture, not just in messaging.
Supporting Innovation
The workspace needed to communicate Regenesis’ focus on progress and technology-driven care.
Operational Consistency
Sales and marketing teams needed organized access to branded materials without added complexity.
The O’Neil Approach
Regenesis initially engaged O’Neil through O’Neil Direct, O’Neil’s brand portal and ordering platform. As O’Neil delivered with consistency, the relationship expanded beyond fulfillment into branded environments and promotional products that supported culture and day-to-day execution.
Rather than treating each request as a standalone project, O’Neil helped Regenesis build repeatable systems so the brand stayed aligned as needs grew.
What We Did
- Implemented O’Neil Direct as an ordering and document fulfillment system for branded materials
- Helped extend a refreshed brand into real-world touchpoints beyond core identity work
- Produced environmental brand elements including vinyl wall graphics and custom installations
- Produced branded apparel and promotional products to support internal culture and morale
- Provided ongoing project coordination across touchpoints to keep execution consistent
- Supported marketing and sales enablement needs through repeatable fulfillment workflows
- Served as an execution partner as the relationship expanded from fulfillment into broader support
- Helped maintain brand consistency across day-to-day materials and experiences
What We Delivered
O’Neil supported Regenesis across multiple touchpoints, including vinyl wall graphics and custom art installations that helped transform the facility into a modern, welcoming environment aligned with the brand.
Branded employee apparel and promotional items reinforced internal culture and pride. O’Neil Direct streamlined document fulfillment and helped ensure the sales team had consistent, on-brand materials readily available.
Results and Impact
Elevated Brand Presence
Branded environments brought the refreshed identity into everyday experience.
Stronger Internal Culture
Branded apparel and touchpoints increased team pride and alignment.
Ongoing Partnership Growth
The relationship evolved from fulfillment into a trusted, long-term collaboration.
In the Client’s Words
“We initially approached O’Neil for O’Neil Direct, but as we saw what they could do, the partnership evolved. We’re not just customers anymore; we’re partners. We work together on everything, from order fulfillment to the design of our employee swag.”
Tom Eisiminger Jr.
CEO, Regenesis
Why O’Neil
This partnership reflects O’Neil’s ability to support brand transformation in practical, repeatable ways. By connecting branded environments, promotional products, and O’Neil Direct on one platform, Regenesis gained consistency across culture, space, and operations. That is what the O’Neil Platform is built to deliver: fewer handoffs, clearer accountability, and execution that holds together.
Let’s Build More Than Materials
If your organization is evolving its brand and needs a partner to help it show up across people, spaces, and systems, O’Neil is ready to help.