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Couponing Made Cool: How to Design a Unique Coupon

It’s a well-known fact that people love discounts and free items. Each day, mailboxes are filled with coupons and special offers, but how often do they actually get used? When the coupons look like all the other mail, lacking a unique coupon design, who wants to riffle through them and find the actual good offers?

Does that mean a business shouldn’t offer discounts or promotions? Absolutely not. Coupons are an effective way to get customers to learn about your business if they haven’t already before. The trick is to create a coupon that stands out among the pile of papers.

We have had the opportunity to print different types of coupons, and we wanted to share some ideas on how to make yours stand out.


The shape of a coupon is what will help it not end up in a pile of other items. Your unique coupon design would be placed on top of a mail pile as people tend to put unique shaped items that don’t fit on the top. The shape of the item will also cause someone to be intrigued and read it more intently.

We offer specialty die cut services to create unique shaped items for your business. Our favorite idea is to shape it into your product. Another idea is to shape it into a reusable item such as a bookmark or coaster.


Coupons get more attention when they have vibrant colors and contrasting details. If the coupon is simply black and white, it has a higher chance of getting ignored or forgotten about. Coupons with bright colors are exciting and great reminders about your business to the buyer.


As any other print material, a coupon should be branded to match the company. We suggest including the company logo and brand colors to create brand recognition.

Attention grabbing copy

It is important to be clear about what is being offered on the coupon. Avoid using confusing terminology that would cause the buyer to be unsure of what discount they would receive. Use bright and bold text to attract attention from your audience. Create urgency around the deal, such as “this weekend only” or “two-days only sale!”


Advertising can be expensive, so why spend money on the wrong audience? With our variable printing, we can personalize the coupon and direct mail to the people who actually want your product or service.

As a graphic designer, I have been using O’Neil’s print services for many years and keep coming back because of quality and consistency. Customer service is excellent and I always get quick responses to all my questions.

Becky Ankeny Design

Becky Ankeny Design

I’ve been dealing with printers for a long time. Very rarely do they come close to the consistent level of care that we encounter every time working with O’Neil.”

Mike Fretto, Tuft & Needle

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O’Neil is unmatched when it comes to customer service and quality.

Greg Forney, Langham Partnership

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We’ve been very pleased with all of our projects at O’Neil. The staff is always professional, extremely courteous and personable, and shows a true interest in providing high quality printing.

Carrisa Kienzle, Global Training Network

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From simple flyers to our flagship magazine, the work has always been accurate, timely and of top quality – but the real difference for me has been the service O’Neil provides.

Ryan Westerman, Westerman Consulting

I’ve always been impressed with O’Neil’s professionalism and communication. From high-end brochures to time-sensitive, variable direct mail, they’ve always come through for me.

Perry Wilson, Fabcom Integrated Strategic Marketing

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Everyone at O’Neil is invested in creating a final product we can all be proud of. We highly recommend them.

Don Newlen, Fervor Creative

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We don’t consider O’Neil just vendors. We view them as an extension of our shop.

Fred Cisneros, Owner/Creative Director, Cisneros Design, Inc.

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I couldn’t have been more thrilled with the service I got working with O’Neil. They were completely transparent and helpful throughout the entire printing process, and explained any nuances or questions that came up.

Adrian Mendez, Designer

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We needed a printer who could assure a high-quality product and provide solutions to our questions when we wanted to try new printing methods. O’Neil does just that and more. They have become a trusted partner in our business.

Brian MacDonald, Wonderkind Studios

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