From Print to Partnership: Elevating Regenesis’ Brand
O’Neil had the privilege of serving Regenesis, a leader in diabetic neuropathic pain relief, during a pivotal brand transformation. As Regenesis redefined its brand, O’Neil played a crucial role in extending this new identity across various impactful touchpoints. Through custom graphics, branded apparel, and ongoing marketing support, O’Neil helped Regenesis enhance its internal culture, impress external visitors, and bring its renewed vision to life.
Company Background: Regenesis is dedicated to providing solutions for diabetic neuropathic pain, aiming to improve the quality of life for patients. Under the leadership of CEO Tom Eisiminger, Jr., the company embarked on an ambitious journey to innovate its product line and update its brand identity, reflecting its focus on becoming a leader in diabetic foot care. Tom identified the need for new FDA-cleared products, market expansion, and a refreshed brand identity that mirrored the company’s technological focus and future direction. While Regenesis developed the core elements of their new brand, they sought a partner to help extend this identity across various projects and touchpoints.
Challenges: Upon assuming the CEO role, Tom faced several challenges:
• Bringing the new brand identity to life in their physical space and internal culture.
• Creating an environment that reflected their innovation and technology-driven mission.
• Developing branded materials to boost team morale and strengthen internal culture.
• Streamlining marketing and document fulfillment for the sales team.
Solution: Regenesis initially engaged O’Neil for document fulfillment through O’Neil Direct (OND), their online marketing portal. However, the relationship quickly expanded as O’Neil demonstrated their ability to integrate Regenesis’ new brand into various facets of the business, enhancing both internal and external brand touchpoints.
O’Neil Printing executed several impactful projects:
- Vinyl Wall Graphics and Custom Art Installations: These visually striking elements reflected Regenesis’ focus on innovation, creating a modern, welcoming environment that impressed visitors and boosted employee pride. The facility now projects a tangible, forward-thinking brand identity.
- Branded Employee Apparel and Promotional Items: Company-branded shirts and other items reinforced team spirit and culture, helping employees embody the brand daily and improving overall morale.
- Comprehensive Document Fulfillment Services: Through O’Neil Direct, Regenesis’ sales team operated efficiently, presenting a consistent brand to customers and stakeholders.
As Tom noted, “We initially approached O’Neil for O’Neil Direct, but as we saw what they could do, the partnership evolved.”
Results: O’Neil’s work helped Regenesis bring its new brand identity to life across multiple dimensions:
- Enhanced Brand Presence: Vinyl wall graphics and customized facility branding brought the company’s vision into physical form, creating an environment that reflects its innovation. Visitors now encounter a space that embodies Regenesis’ technological focus, reinforcing their position as an industry leader.
- Cultural Impact: Branded apparel and swag improved employee morale, fostering a sense of pride and connection to the company’s mission. The thoughtful integration of the brand into everyday items and the workspace made employees feel more engaged and aligned with the company’s values.
- Partnership Growth: The relationship between Regenesis and O’Neil deepened over time. As Tom said, “We’re not just customers anymore; we’re partners. We work together on everything, from order fulfillment to the design of our employee swag.” This partnership was further solidified when a vice president from O’Neil participated in the Tour de Cure charity bike ride alongside Regenesis, showcasing the close-knit nature of the collaboration. Because at O’Neil, we don’t just work with our clients – we ride with them (literally).
O’Neil Difference: At O’Neil Printing, we don’t just see projects – we see possibilities. When Regenesis needed to make their brand tangible, we didn’t just deliver products; we delivered experiences. By applying our expertise in design, printing, and fulfillment, O’Neil played a key role in translating Regenesis’ refreshed brand identity into impactful physical experiences that resonated with employees, visitors, and customers alike.