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How Direct Mail Marketing Is Perfect For Businesses or Events

When you have an upcoming event or new business announcement, you want to tell the world. While social media provides a great opportunity for you to tell those who follow you, there are other marketing techniques that can bring attention to your event or business. One technique that we have seen proven results for businesses is: Direct mail marketing.

Direct mail marketing allows you to bring your information directly to your target audience. The post office makes direct mail marketing affordable and reliable. You can choose zip codes that have the demographics you’re looking to reach and send them information directly to their home.

Before you start your design, make sure your content is exactly what you are going for. Whether you are offering a deal or getting the word out about your upcoming event, be sure you are being clear about the purpose of your flyer.

Once you create your content, your next step is to build your ideal audience. Direct mail marketing with the post office makes it simple to pick your ideal audience. You can choose zip codes that you would like to target, and you will also see what the median income for the zip code is if that data helps with your campaign.

After getting your content ready and figuring out your target audience, work on your design. Hire a professional graphic designer who understands how to design for print materials. We recommend making your print materials vibrant and easy to notice. Choose an engaging design that someone wouldn’t mind hanging up on their fridge. They will be reminded daily of your upcoming event or new product. Don’t forget to proofread your flyer before printing. You can either send your designs to one of our sales representatives or use our file uploader for larger images.

Your sales representative will be in touch shortly and walk you through the next steps! Read more about direct mail marketing here.

As a graphic designer, I have been using O’Neil’s print services for many years and keep coming back because of quality and consistency. Customer service is excellent and I always get quick responses to all my questions.

Becky Ankeny Design

Becky Ankeny Design

I’ve been dealing with printers for a long time. Very rarely do they come close to the consistent level of care that we encounter every time working with O’Neil.”

Mike Fretto, Tuft & Needle

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O’Neil is unmatched when it comes to customer service and quality.

Greg Forney, Langham Partnership

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We’ve been very pleased with all of our projects at O’Neil. The staff is always professional, extremely courteous and personable, and shows a true interest in providing high quality printing.

Carrisa Kienzle, Global Training Network

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From simple flyers to our flagship magazine, the work has always been accurate, timely and of top quality – but the real difference for me has been the service O’Neil provides.

Ryan Westerman, Westerman Consulting

I’ve always been impressed with O’Neil’s professionalism and communication. From high-end brochures to time-sensitive, variable direct mail, they’ve always come through for me.

Perry Wilson, Fabcom Integrated Strategic Marketing

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Everyone at O’Neil is invested in creating a final product we can all be proud of. We highly recommend them.

Don Newlen, Fervor Creative

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We don’t consider O’Neil just vendors. We view them as an extension of our shop.

Fred Cisneros, Owner/Creative Director, Cisneros Design, Inc.

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I couldn’t have been more thrilled with the service I got working with O’Neil. They were completely transparent and helpful throughout the entire printing process, and explained any nuances or questions that came up.

Adrian Mendez, Designer

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We needed a printer who could assure a high-quality product and provide solutions to our questions when we wanted to try new printing methods. O’Neil does just that and more. They have become a trusted partner in our business.

Brian MacDonald, Wonderkind Studios

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