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How Print Marketing Can Improve Your Sales

The goal of marketing a business is to gain awareness or increase sales. There are several different ways companies can market their products or services. They can promote online, in-person, or via print. Some companies chose to participate in all three methods.

When a business spends on money on advertising, they expect it to turn into sales. Their ROI (return on investment) is what determines whether the advertisement was worth the money spent. As a commercial printer who has been in business for over 100 years, we understand the value of print marketing. We’ve seen trends in advertising change over the years, but what keeps us in business is the continuous value in print.

Here are a few tips to increase the ROI with print advertising:

1. The first and most important step to creating print materials is to determine how to add value. Whether that is sharing a special promotion or introducing a new product/service, the advertisement’s design and copy are only as good as the item/service being showcased.

2. Understand the audience. It is crucial before the ad is created to decide who the ideal audience is. The type of audience and what is being sold will help determine what type of advertisement is best: brochure, flyer, booklet, post card, poster, etc.

3. Determine how the ad will be distributed. Will the ad be sent out through direct mail? Or will it be hung inside a business? The placement of the ad determines what type of information should be included and how the design should be executed.

4. Hire a professional designer and copywriter. Going back to the ROI, it would be a waste of a marketing budget to not hire professionals to work on the ad. Using an employee with no experience in marketing can lead to poor execution and an unsuccessful print advertisement. The design and copy are crucial to reaching the correct audience and in turn, increasing sales.

5. Use a professional commercial printer. We pride ourselves in using only the best equipment to complete the job. Our print presses make each piece precisely and in a timely manner. No project is too complex for us. Whether the ad includes different print finishes or a special material, we will make sure the ad is exactly what the company imagines.

Chat with us to determine what print marketing needs you have and see how your business can increase sales through print this year!

Thank you and your whole team for bringing the book to life in such a STUNNING and beautiful final form. You have been fantastic partners and we are somehow even more excited than before about getting this out into the community. We appreciate your help in navigating supply chain shortages, last-minute changes, and most importantly building this gorgeous (from cover-to-cover) piece in a way that elevates our brand and honors the donors and grantees who trusted us to tell their stories.

After such a challenging year and a half, this is everything we imagined and wanted it to be. Our best yet!

Jennifer Foley, Director, Strategic Communications, Arizona Community Foundation

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O’Neil created a custom workflow to process our highly complex data driven direct mail and marketing programs. They learned our business and then partnered with our IT and marketing teams to create a seamless and highly efficient workflow. Our business has grown because this has allowed us to focus on what we do best while they do what they do best.

VP of Operations, Insurance Marketing

The O’Neil team acts as a virtual staff member for our company. They know us, our customers and our business. The most trusted of partners.

VP of Sales/ Operations, Leading Pharma Brand

We rely on the expert teams at O’Neil to help us support our sales enablement teams with the newest in storefront technology to manage all our marketing efforts.

VP of Marketing, Leading Medical Device Brand

O’Neil has helped us created a process to produce, manage and distribute all or our marketing materials from end to end. Everything from merchandise to print to banners, is located in a single storefront that allows us to streamline marketing and operations.

Marketing Director, Leading Aesthetics Brand

I’ve been dealing with printers for a long time. Very rarely do they come close to the consistent level of care that we encounter every time working with O’Neil.

Tuft & Needle

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Working with O’Neil has simplified our marketing and collateral execution and planning. Working with their team makes projects move smoothly and without concern as the high quality work, amazing customer service, and efficiency keep us coming back for more. Thank you O’Neil!

Heidi's Village

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We don’t consider O’Neil just vendors. We view them as an extension of our shop.

Fred Cisneros, Owner/Creative Director, Cisneros Design, Inc.

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Thank you so very much for the beautiful book O’Neil Printing delivered, A Fly Rod With a Soul, to my client Per Brandin.

From the very beginning I felt your commitment to our project and was grateful for your attention to detail. I appreciated how your staff was always on top of any issue by answering questions and finding solutions.  It was a pleasure to work with such a kind-hearted group of people.  Thank you for leading that way.

Deborah Davis Design

I couldn’t have been more thrilled with the service I got working with O’Neil. They were completely transparent and helpful throughout the entire printing process, and explained any nuances or questions that came up.

Adrian Mendez, Designer

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We needed a printer who could assure a high-quality product and provide solutions to our questions when we wanted to try new printing methods. O’Neil does just that and more. They have become a trusted partner in our business.

Brian MacDonald, Wonderkind Studios

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