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How to Choose the Best Font for Print

When printing new materials for your business, it is a representation of your business. Ideally, your print materials will match your brand. What happens when the fonts in your brand don’t look great on print? You must go back to the design and consider different font weights or finding a new font all together that is the best font for print.

Print materials should have fonts that are wide open and easy to read. Understand that with some print materials, especially brochures and postcards, less is more. When printing larger items, you will want to use fonts with heavier weight and optimal spacing to make sure it is readable from a distance. Although serif fonts may be the most professional, they tend to also be harder to read.


Best Font for Print - O'Neil Printing


The font you choose for your print must appeal to your audience. If your audience is younger, you may want to consider a modern font. If your target audience is older, you may want to consider fonts that are bolder and easier to read. Another tip is to make sure the contrast is heavy between the font and the background.


Best Font for Print - O'Neil Printing


Meet with your designer to ensure they are following these tips on using the best font for print and the best font for your audience. If you have any questions about what fonts look great in print, we are happy to discuss your designs further with you. Let us know how we can help with your print needs!

As a graphic designer, I have been using O’Neil’s print services for many years and keep coming back because of quality and consistency. Customer service is excellent and I always get quick responses to all my questions.

Becky Ankeny Design

Becky Ankeny Design

I’ve been dealing with printers for a long time. Very rarely do they come close to the consistent level of care that we encounter every time working with O’Neil.”

Mike Fretto, Tuft & Needle

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Greg Forney, Langham Partnership

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We’ve been very pleased with all of our projects at O’Neil. The staff is always professional, extremely courteous and personable, and shows a true interest in providing high quality printing.

Carrisa Kienzle, Global Training Network

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From simple flyers to our flagship magazine, the work has always been accurate, timely and of top quality – but the real difference for me has been the service O’Neil provides.

Ryan Westerman, Westerman Consulting

I’ve always been impressed with O’Neil’s professionalism and communication. From high-end brochures to time-sensitive, variable direct mail, they’ve always come through for me.

Perry Wilson, Fabcom Integrated Strategic Marketing

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Don Newlen, Fervor Creative

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Fred Cisneros, Owner/Creative Director, Cisneros Design, Inc.

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I couldn’t have been more thrilled with the service I got working with O’Neil. They were completely transparent and helpful throughout the entire printing process, and explained any nuances or questions that came up.

Adrian Mendez, Designer

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We needed a printer who could assure a high-quality product and provide solutions to our questions when we wanted to try new printing methods. O’Neil does just that and more. They have become a trusted partner in our business.

Brian MacDonald, Wonderkind Studios

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