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How to Create An Engaging Poster Design

Creating a poster is easy. We all did it as children. Grab your markers, glue sticks, and glitter and throw random colors on the paper. Write your message as boldly as you can. If only designing posters were that easy for our businesses.

When you need print materials for your business, there are several factors to consider. Factors such as your message, target audience, and coloring.

In order to guide your poster design, we have 6 tips on how to successfully create a poster for your business.

Tip 1: Play with your colors.

When your poster design has more enticing colors, it will draw more attention and attract the eye of your audience. Colors have the power to evoke emotion and energy. Choosing your colors wisely will play a large role in the effectiveness of your poster.

Tip 2: Create a focus point.

Your poster design should not confuse your target audience but instead provide valuable information. If the focus is to get a message out, you will want that message front and center. If you are aiming to spread the news about an upcoming game or concert, then you will want the date and time to be obvious.

Tip 3: Less is more for poster designs.

While you may want to get all the information on a single poster, it may be overwhelming to the viewers. Instead of overloading the poster, try including a link to the website or social media for more information.

Tip 4: Confirm all print is legible.

Once you have a proof or a sample print of your poster, try standing a couple feet away from it to ensure all the text is legible. If you struggle reading the poster from a couple feet away, it would be wise to make the font size larger.

Tip 5: Be consistent with all print materials.

Your print materials should represent your business and should be cohesive if placed side by side with one another. Use your company’s style guide in order to know which colors, fonts, and design elements will fit the brand.

Tip 6: Design for your target audience.

Determine who you are targeting with your poster, and consider what appeals to them. Your target audience is who the poster will pertain to the most, so choose colors, designs, fonts, and graphics that will catch their eye.

As a graphic designer, I have been using O’Neil’s print services for many years and keep coming back because of quality and consistency. Customer service is excellent and I always get quick responses to all my questions.

Becky Ankeny Design

Becky Ankeny Design

I’ve been dealing with printers for a long time. Very rarely do they come close to the consistent level of care that we encounter every time working with O’Neil.”

Mike Fretto, Tuft & Needle

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O’Neil is unmatched when it comes to customer service and quality.

Greg Forney, Langham Partnership

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We’ve been very pleased with all of our projects at O’Neil. The staff is always professional, extremely courteous and personable, and shows a true interest in providing high quality printing.

Carrisa Kienzle, Global Training Network

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From simple flyers to our flagship magazine, the work has always been accurate, timely and of top quality – but the real difference for me has been the service O’Neil provides.

Ryan Westerman, Westerman Consulting

I’ve always been impressed with O’Neil’s professionalism and communication. From high-end brochures to time-sensitive, variable direct mail, they’ve always come through for me.

Perry Wilson, Fabcom Integrated Strategic Marketing

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Everyone at O’Neil is invested in creating a final product we can all be proud of. We highly recommend them.

Don Newlen, Fervor Creative

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We don’t consider O’Neil just vendors. We view them as an extension of our shop.

Fred Cisneros, Owner/Creative Director, Cisneros Design, Inc.

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I couldn’t have been more thrilled with the service I got working with O’Neil. They were completely transparent and helpful throughout the entire printing process, and explained any nuances or questions that came up.

Adrian Mendez, Designer

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We needed a printer who could assure a high-quality product and provide solutions to our questions when we wanted to try new printing methods. O’Neil does just that and more. They have become a trusted partner in our business.

Brian MacDonald, Wonderkind Studios

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