How To Create the Perfect Brochure Design
If you were given the task of creating a brochure for your company, you may be wondering where to start. Whether or not you have any design experience, this task may be overwhelming without some guidelines. At O’Neil, we believe in the power of paper. We help our clients create more business for themselves by crafting the right paper goods for their marketing materials. We want to set you up for success by walking you through how to create the perfect brochure design, because we believe perfect brochures do exist.
Talk to your team
Before you begin design, discuss with your team about what information must be present in the brochure. A brochure is meant to be a quick presentation of your services and should not be overwhelming for the reader. Consider the purpose of your brochure. Is it a guide? Is it a description of your service? Is it going to be used to introduce a new product?
Keep your brand in mind
Think about the colors used to represent your business and try to stick with those colors. The design should fit your company and show exactly what you do. When designing the brochure, also think about who your audience is. For a doctor’s office, the brochure should convey safety and professionalism. For a new tech product, the brochure should be bright, engaging, and clear. Read our post about branding your company’s print materials here.
Don’t go overboard on the fonts
For a brochure design, you’ll need a maximum of three fonts: a heading font, subheading font, and a font for the body of the text. The copy of the brochure should be as important as the design. Use engaging headers that readers want to open up. The copy should be written either before or during the design phase of the brochure to ensure all the content will fit properly.
Keep it simple
Use what is already working for your organization. Maybe it’s the fonts used on your website or the call-to-action on your postcard. A simple cover may be more appealing than a busy cover page with too much information.
Use clear imagery for your brochure
We’ve seen a few designs for marketing materials that have less than clear images, and clients are shocked when they see their proofs. The images should be high-resolution and professional. If your project does not have a large budget for photography, use stock images that don’t feel too unnatural.
Think about the fold
Did you know there are several ways to fold your brochure? You’ve probably heard of the tri-fold, the most common brochure fold. There is also a half fold, z fold, gate fold, or a roll fold. Talk to us about how we can make your brochure stand out with a unique fold!
It is our pride to help you create the materials your company needs to succeed. We offer you this guide in order to give you more of a clear solution for your project. We want to eliminate the frustration for you down the road by sharing tips on how to avoid creating a brochure with content that is overwhelming and has unclear images. Allow us to be your resource for print materials and feel free to ask your sales representatives for more tips to get better results with your projects.
As a graphic designer, I have been using O’Neil’s print services for many years and keep coming back because of quality and consistency. Customer service is excellent and I always get quick responses to all my questions.
Becky Ankeny DesignBecky Ankeny Design
I’ve been dealing with printers for a long time. Very rarely do they come close to the consistent level of care that we encounter every time working with O’Neil.”
Mike Fretto, Tuft & NeedleLearn more about Tuft & Needle
O’Neil is unmatched when it comes to customer service and quality.
Greg Forney, Langham PartnershipLearn more about Langham Partnership
We’ve been very pleased with all of our projects at O’Neil. The staff is always professional, extremely courteous and personable, and shows a true interest in providing high quality printing.
Carrisa Kienzle, Global Training NetworkMore about Global Training Network
I’ve always been impressed with O’Neil’s professionalism and communication. From high-end brochures to time-sensitive, variable direct mail, they’ve always come through for me.
Perry Wilson, Fabcom Integrated Strategic MarketingLearn more about Fabcom Integrated Strategic Marketing
Everyone at O’Neil is invested in creating a final product we can all be proud of. We highly recommend them.
Don Newlen, Fervor CreativeLearn More About Fervor Creative
We don’t consider O’Neil just vendors. We view them as an extension of our shop.
Fred Cisneros, Owner/Creative Director, Cisneros Design, Inc.Learn more about Fred + Cisneros Design, Inc.
I couldn’t have been more thrilled with the service I got working with O’Neil. They were completely transparent and helpful throughout the entire printing process, and explained any nuances or questions that came up.
Adrian Mendez, DesignerLearn More About Adrian + Rule 29
We needed a printer who could assure a high-quality product and provide solutions to our questions when we wanted to try new printing methods. O’Neil does just that and more. They have become a trusted partner in our business.