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Soft Proofing for Print

Have you ever had something designed and loved the way it looked, but once it was printed, it looked completely different? We like to assume that the colors on the computer design are the same as what the ink and paper put out. This unfortunately is not always the case. In order to avoid any confusion about what the final product will look like, we recommend soft proofing.

What is soft proofing?

Soft proofing is the ability to simulate on your computer what the project will look like once printed. This process can be done through Photoshop. First step is to open the document and determine the profile (ink and printer type) the project will be printed on. Once the settings have been adjusted, you can edit the project’s appearance to look the way you want it to after its printed!

To read more about how to adjust your settings, click here.

Soft Proofing for Print - O'Neil Printing

Why is this important?

Picture this: You go to the home improvement store to buy paint for your walls. You choose a gray that you think is the color you’re going for. Once it’s all over your walls, you realize you’ve accidentally chosen a gray with a hint of blue – now the whole house looks blue instead of gray.

This can happen with your print projects. On your screen, the colors appear to be a certain way, but once it’s printed, it can look completely different that what you imagined. Your reds look maroon. The blues look purple. It’s a mess! Soft proofing allows you to color correct before you spend money printing.

If soft proofing isn’t something you can do at home, we are happy to provide physical proofs for you to look at before you order a large batch! Read more about why print proofs are crucial to every project!

As a graphic designer, I have been using O’Neil’s print services for many years and keep coming back because of quality and consistency. Customer service is excellent and I always get quick responses to all my questions.

Becky Ankeny Design

Becky Ankeny Design

I’ve been dealing with printers for a long time. Very rarely do they come close to the consistent level of care that we encounter every time working with O’Neil.”

Mike Fretto, Tuft & Needle

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O’Neil is unmatched when it comes to customer service and quality.

Greg Forney, Langham Partnership

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We’ve been very pleased with all of our projects at O’Neil. The staff is always professional, extremely courteous and personable, and shows a true interest in providing high quality printing.

Carrisa Kienzle, Global Training Network

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From simple flyers to our flagship magazine, the work has always been accurate, timely and of top quality – but the real difference for me has been the service O’Neil provides.

Ryan Westerman, Westerman Consulting

I’ve always been impressed with O’Neil’s professionalism and communication. From high-end brochures to time-sensitive, variable direct mail, they’ve always come through for me.

Perry Wilson, Fabcom Integrated Strategic Marketing

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Everyone at O’Neil is invested in creating a final product we can all be proud of. We highly recommend them.

Don Newlen, Fervor Creative

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We don’t consider O’Neil just vendors. We view them as an extension of our shop.

Fred Cisneros, Owner/Creative Director, Cisneros Design, Inc.

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I couldn’t have been more thrilled with the service I got working with O’Neil. They were completely transparent and helpful throughout the entire printing process, and explained any nuances or questions that came up.

Adrian Mendez, Designer

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We needed a printer who could assure a high-quality product and provide solutions to our questions when we wanted to try new printing methods. O’Neil does just that and more. They have become a trusted partner in our business.

Brian MacDonald, Wonderkind Studios

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