Strategy and Automation: Simplify Your Marketing Across All Channels

Omnichannel marketing lets you create an immersive user experience. It allows your customers to interact and buy from your business across multiple platforms in a way that feels integrated and seamless.

Unfortunately, omnichannel marketing can be a massive undertaking. However, a clear omnichannel strategy gives you an easy-to-follow route of action and a specific goal. Being consistent and working on the right areas will allow you to take advantage of and reap the benefits of this approach.

At O’Neil Printing, we specialize in simplifying omnichannel marketing. Let’s show you how to simplify and automate your omnichannel marketing strategy.

Create Your First Omnichannel Marketing Strategy

The following will show you how to automate and create an effective omnichannel marketing strategy for your business.

There is no need to rush, though. Follow our guide, and if you feel overwhelmed, contact us. We’d love to help you make the most of your marketing strategy.

With the right omnichannel marketing strategy and the right marketing partner, like O’Neil Printing, you will increase customer engagement across all fronts. You’ll boost profits and create a brand identity that is instantly recognizable and trusted.

5 Key Marketing Channels to Integrate into Your Omnichannel Marketing Strategy

Many consumers will browse through multiple channels before settling on a purchasing point. Every interaction consumers have with your brand should be a shoppable experience. The beauty of an omnichannel marketing strategy is that not one touchpoint is the end destination. You can gain sales across all of them.

Touchpoints could be:

1. Print: Many people are redirecting their marketing efforts away from print to focus solely on digital marketing. The problem with that is that they’re completely missing the opportunity to reach their audience in multiple ways – which make a big impact. O’Neil Printing specializes in personalized direct mail marketing and EDDM solutions to make print marketing easier than ever before.
   We can target customers based on their persona, behavior, where they are within their customer journey to create a one-to-one connection with the recipients. Whether you want to send a postcard, brochure, or flyer – you can get creative with your direct mailings with O’Neil.
2. Digital Marketing: Of course, digital marketing is an incredibly important aspect of your business and marketing plan. Just be sure not to put all your eggs in one basket. To achieve a successful omnichannel marketing strategy, work to overlay digital components on top of your print and direct mail campaign to increase your audience reach. Use tools like Google Analytics to make the most of your digital marketing campaign and determine where your clients are, what devices they use, what mediums they prefer, and other preferences.
   Many social media platforms also have ways to integrate your key performance indicators to increase your engagement and drive traffic to your website.
3. Email Marketing: Email has become more competitive than ever before – but don’t let that scare you away. It’s an incredibly important touchpoint within your marketing strategy and drives big conversion rates when done properly. Email marketing has become such a personal way to connect with your customers – if you stop to think about how many times you check your email in a day, it’s easy to understand just how much reach this small but mighty piece of the marketing strategy can have.
4. Retargeting: Retargeting provides additional touchpoints with your brand to increase the likelihood that prospective customers will convert to loyal customers. Use a secondary, follow-up direct mail piece to track activity from your website to mail a postcard to a prospective customer to increase your lead conversions. With the ever-changing landscape of retargeting and overall marketing strategies, it might take more than one instance before a customer converts.

It’s essential to keep your user experience consistent across these touchpoints. In other words, the branding, pricing, and tone need to stay the same across all channels, digital and physical.

Inconsistent branding that changes across channels can be jarring for customers.

It’s essential to work with a partner that will simplify this process, like O’Neil Printing, and keep your branding identity recognizable to consumers.

The beauty of an omnichannel marketing strategy is that not one touchpoint is the end destination. You can gain sales across all of them.

An authentic omnichannel experience means sales are naturally incorporated at every point. By creating a seamless experience on online and offline touchpoints, consumers can buy on any channel without feeling overwhelmed or spammed.

Test, Adjust and Improve

Test marketing, socials, and promotions to see what works and adjust accordingly.

Do this until you see improvement, and then try to master your approach. Always be on the lookout for more channels to add to your store.

Omnichannel marketing is ever-evolving, and your business should constantly seek to evolve. Adapt to client needs and don’t limit yourself to specific channels.

The above steps are only the beginning of an effective marketing strategy. They will give you a good starting point to see what omnichannel marketing could do for your store.

Work With a Partner That Simplifies and Automates Your Omnichannel Marketing Strategies

O’Neil Printing has been in business since 1908. We’ve adapted to the changes of the last century while still holding onto our core printing value: Made to impress.

With smart email marketing, digital marketing, and print advertising, O’Neil Printing will help your brand grow.

With O’Neil Printing, your omnichannel marketing will be automated and simplified for the best results.

Backed by our marketing tools and over a century of experience, O’Neil Printing will make your omnichannel marketing endeavor an experience that opens a new dimension to communicating with your customers and fans.

Partner with us at O’Neil Printing and request a quote today.