Rich Lastra

Rich Lastra is a relationship-driven sales professional who helps brands level up through smart, strategic print and marketing programs. As an Account Executive at O’Neil Printing, Rich partners with clients to simplify complexity, strengthen brand consistency, and deliver communication that performs.

Since joining O’Neil in 2021, Rich has grown through multiple roles, from Account Manager to Senior Account Manager, and now Account Executive. Each step has deepened his expertise in presentation, client strategy, and program development. His growth reflects his commitment to ownership, accountability, and continuous improvement.

Rich thrives on building long-term partnerships. He listens closely, asks thoughtful questions, and works cross-functionally with production, operations, and client success teams to ensure every project delivers on its promise. Whether supporting direct mail, packaging, signage, branded merchandise, or integrated communication programs, Rich focuses on outcomes that move the needle for his clients.

He understands that today’s brands need more than a vendor. They need a partner who can connect the dots between print, technology, fulfillment, and user experience. Rich brings energy, clarity, and a solutions-first mindset to every conversation.

Rich is passionate about helping local and national brands grow through high-impact print and marketing supply chain solutions, and is ready to help those looking to explore new opportunities or rethink how print can support your broader strategy.

Born and raised in Phoenix, AZ, when he’s not helping brands come to life, you will likely find Rich coaching youth baseball games, cheering his daughter on at her latest dance competition or hiking the South Mountain trails with his wife.