The Best Brochure Designs for Travel Companies
Before COVID hit the states, around 70% of Americans say they go on a vacation at least once a year. Even after the pandemic, about 44% of Americans still plan on traveling, with a high interest in road trips. While that percentage has gone down quite a bit, it will continue to increase as more time passes.
As cities and states begin to welcome visitors once again, the hospitality industry must prepare for more travelers in the upcoming seasons. Projections for next year are steady in the return of spending in the hospitality industry. 2020 was a loss for many industries, but as cases continue to decline, we believe tourism will soon return as it always does.
In preparation for more visitors, we want to help hospitality businesses with their updated print materials to reflect new health safety protocols, capacities, and any other general changes. Print items such as flyers, brochures, and signage. In addition, we offer printing and shipping of new marketing materials sent directly to your prospective guests to get them excited about the new season of travel.
One of our favorite marketing materials that we print for hospitality businesses are brochures. Brochures are the best way to showcase your resort, excursion, travel lodging, etc. They have enough room for vivid imagery, brief descriptions of the sites, and tips on how to book. In this blog, we talk about the best brochure designs for your travel company: what to include, how to set up your design, and how to order.
Travel Brochure Printing
A brochure is an informational document that can be folded in a multitude of ways, mostly used to give brief explanations and descriptions of a business or service. Travel brochures are perfect for resorts, excursions, hotels, spas, restaurants, golf clubs, cruise lines, and health clubs. They are most useful for giving descriptions and overviews with professional imagery and contact information.
Each brochure can serve a different purpose, but for a general informational travel brochure, here are a few items to include:
– Logo and vivid imagery on the front with optional phone numbers, booking information, website, social media at the bottom
– Inside the brochure, we recommend including different accommodations and/or services with more images
– Back should include contact information and booking information
Travel Brochure Design and Ordering Process
To get started on your travel brochure printing, we recommend working with your graphic designer or one of our O’Neil designers to get the perfect design for your business. It is important to create the document with proper bleed lines and sizing for folding your brochure.
There are several types of folds when it comes to travel brochure printing. We offer the most popular: tri fold brochure printing, as well as french fold brochure printing. Other folds we offer include: bi-fold, z-fold, accordion fold, roll fold, gate fold, double parallel fold, and double gate fold.
Once your brochure has been proofed and we’ve decided what type of fold and paper you want, we will send it off to the presses! From there, you have the option to have them delivered straight to you or individually mailed to each one of your prospective or past guests. Our direct mail offerings can be found here for more information.
We will keep you informed on delivery estimates, print timeframes, and any other information that you will need to know for your upcoming order! If you have any questions along the way, our project managers are more than happy to answer them.
Printing more later? We have an online portal called O’Neil Direct, which we can build for you to go on and order more as you need them. We know that brochures and pamphlets are highly consumed and important leave behinds, so we make them easy to customize and order online.
For more information on how to get started or getting a quote, contact us here! Our project managers are happy to help you with finding a graphic designer, sending you dimensions for certain brochure sizes, or working through your quantities. We can also get your started with O’Neil Direct to make ordering and customizing a breeze!
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I’ve always been impressed with O’Neil’s professionalism and communication. From high-end brochures to time-sensitive, variable direct mail, they’ve always come through for me.
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Everyone at O’Neil is invested in creating a final product we can all be proud of. We highly recommend them.
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I couldn’t have been more thrilled with the service I got working with O’Neil. They were completely transparent and helpful throughout the entire printing process, and explained any nuances or questions that came up.
Adrian Mendez, DesignerLearn More About Adrian + Rule 29
We needed a printer who could assure a high-quality product and provide solutions to our questions when we wanted to try new printing methods. O’Neil does just that and more. They have become a trusted partner in our business.