Tips to Keep in Mind Before You Print Your Booklets
There are several ways to represent your company. Business cards, brochures and your online presence are all important aspects of your business. When you want to take your business to the next level, you start thinking of the bigger picture. How can you make your company stand out? Booklets are a great tool to show off your brand to your customers, company or investors.
We have printed thousands upon thousands of booklets, and they are all done differently. Each business has its own theme or personality represented, and the creative possibilities are endless.
When designing and printing your booklet, here are four tips to consider:
Let’s start with the cover. Although the saying goes, “Never judge a book by it’s cover,” you should not neglect the design of your cover for your booklet. A booklet is meant to be short and sweet. The cover should be inviting and professional. It should represent your brand properly and not be confusing for readers.
Our next tip is to be intentional about the content in your booklet. It’s important to be informative in the booklet, but don’t over communicate by adding too much content. Readers will begin to skip over content if they become overwhelmed. Remember this is a booklet, not a book!
Throughout the design of your booklet, your brand should be conveyed from start to finish. It shouldn’t be too different from your other branding materials, so it will all look cohesive together. Hiring a professional graphic designer to create your booklet will help you achieve a creative and well-branded design.
Once your booklet is designed, talk to one of our sales representative to discuss the many options of how we can bind your booklet. There are several different ways we can bind your booklet including saddle stitching, spiral, case and wire binding. We are happy to chat more about your booklet needs and how we can best serve you!
As a graphic designer, I have been using O’Neil’s print services for many years and keep coming back because of quality and consistency. Customer service is excellent and I always get quick responses to all my questions.
Becky Ankeny DesignBecky Ankeny Design
I’ve been dealing with printers for a long time. Very rarely do they come close to the consistent level of care that we encounter every time working with O’Neil.”
Mike Fretto, Tuft & NeedleLearn more about Tuft & Needle
O’Neil is unmatched when it comes to customer service and quality.
Greg Forney, Langham PartnershipLearn more about Langham Partnership
We’ve been very pleased with all of our projects at O’Neil. The staff is always professional, extremely courteous and personable, and shows a true interest in providing high quality printing.
Carrisa Kienzle, Global Training NetworkMore about Global Training Network
I’ve always been impressed with O’Neil’s professionalism and communication. From high-end brochures to time-sensitive, variable direct mail, they’ve always come through for me.
Perry Wilson, Fabcom Integrated Strategic MarketingLearn more about Fabcom Integrated Strategic Marketing
Everyone at O’Neil is invested in creating a final product we can all be proud of. We highly recommend them.
Don Newlen, Fervor CreativeLearn More About Fervor Creative
We don’t consider O’Neil just vendors. We view them as an extension of our shop.
Fred Cisneros, Owner/Creative Director, Cisneros Design, Inc.Learn more about Fred + Cisneros Design, Inc.
I couldn’t have been more thrilled with the service I got working with O’Neil. They were completely transparent and helpful throughout the entire printing process, and explained any nuances or questions that came up.
Adrian Mendez, DesignerLearn More About Adrian + Rule 29
We needed a printer who could assure a high-quality product and provide solutions to our questions when we wanted to try new printing methods. O’Neil does just that and more. They have become a trusted partner in our business.