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Tips to Keep in Mind Before You Print Your Booklets

There are several ways to represent your company. Business cards, brochures and your online presence are all important aspects of your business. When you want to take your business to the next level, you start thinking of the bigger picture. How can you make your company stand out? Booklets are a great tool to show off your brand to your customers, company or investors.

We have printed thousands upon thousands of booklets, and they are all done differently. Each business has its own theme or personality represented, and the creative possibilities are endless.

Printing Booklets - O'Neil Printing

When designing and printing your booklet, here are four tips to consider:

Let’s start with the cover. Although the saying goes, “Never judge a book by it’s cover,” you should not neglect the design of your cover for your booklet. A booklet is meant to be short and sweet. The cover should be inviting and professional. It should represent your brand properly and not be confusing for readers.

Our next tip is to be intentional about the content in your booklet. It’s important to be informative in the booklet, but don’t over communicate by adding too much content. Readers will begin to skip over content if they become overwhelmed. Remember this is a booklet, not a book!

Throughout the design of your booklet, your brand should be conveyed from start to finish. It shouldn’t be too different from your other branding materials, so it will all look cohesive together. Hiring a professional graphic designer to create your booklet will help you achieve a creative and well-branded design.

Once your booklet is designed, talk to one of our sales representative to discuss the many options of how we can bind your booklet. There are several different ways we can bind your booklet including saddle stitching, spiral, case and wire binding. We are happy to chat more about your booklet needs and how we can best serve you!

Thank you and your whole team for bringing the book to life in such a STUNNING and beautiful final form. You have been fantastic partners and we are somehow even more excited than before about getting this out into the community. We appreciate your help in navigating supply chain shortages, last-minute changes, and most importantly building this gorgeous (from cover-to-cover) piece in a way that elevates our brand and honors the donors and grantees who trusted us to tell their stories.

After such a challenging year and a half, this is everything we imagined and wanted it to be. Our best yet!

Jennifer Foley, Director, Strategic Communications, Arizona Community Foundation

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O’Neil created a custom workflow to process our highly complex data driven direct mail and marketing programs. They learned our business and then partnered with our IT and marketing teams to create a seamless and highly efficient workflow. Our business has grown because this has allowed us to focus on what we do best while they do what they do best.

VP of Operations, Insurance Marketing

The O’Neil team acts as a virtual staff member for our company. They know us, our customers and our business. The most trusted of partners.

VP of Sales/ Operations, Leading Pharma Brand

We rely on the expert teams at O’Neil to help us support our sales enablement teams with the newest in storefront technology to manage all our marketing efforts.

VP of Marketing, Leading Medical Device Brand

O’Neil has helped us created a process to produce, manage and distribute all or our marketing materials from end to end. Everything from merchandise to print to banners, is located in a single storefront that allows us to streamline marketing and operations.

Marketing Director, Leading Aesthetics Brand

I’ve been dealing with printers for a long time. Very rarely do they come close to the consistent level of care that we encounter every time working with O’Neil.

Tuft & Needle

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Working with O’Neil has simplified our marketing and collateral execution and planning. Working with their team makes projects move smoothly and without concern as the high quality work, amazing customer service, and efficiency keep us coming back for more. Thank you O’Neil!

Heidi's Village

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We don’t consider O’Neil just vendors. We view them as an extension of our shop.

Fred Cisneros, Owner/Creative Director, Cisneros Design, Inc.

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Thank you so very much for the beautiful book O’Neil Printing delivered, A Fly Rod With a Soul, to my client Per Brandin.

From the very beginning I felt your commitment to our project and was grateful for your attention to detail. I appreciated how your staff was always on top of any issue by answering questions and finding solutions.  It was a pleasure to work with such a kind-hearted group of people.  Thank you for leading that way.

Deborah Davis Design

I couldn’t have been more thrilled with the service I got working with O’Neil. They were completely transparent and helpful throughout the entire printing process, and explained any nuances or questions that came up.

Adrian Mendez, Designer

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We needed a printer who could assure a high-quality product and provide solutions to our questions when we wanted to try new printing methods. O’Neil does just that and more. They have become a trusted partner in our business.

Brian MacDonald, Wonderkind Studios

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