Visual Storytelling
If you’re a marketing or sales professional, your job is to grab people’s attention. In order to run a successful campaign and increase business, you need strategies that will make your target audience listen to your message. But messages don’t always need to be written. As a printing firm, we understand the power of visual storytelling and how much of an effect it can have on marketing campaigns.
The Visual Storytelling Institute defines visual storytelling as:
“A marketing strategy that leverages compelling narratives, placing your customer at the heart of the story, staged with an emotional visual media experience and effectively distributed across your buyer’s journey – in order to empower customers’ lives and drive business results.”
They say a picture is worth a thousand words. Using visual storytelling as a marketing tactic will quickly grab attention and convey information without having to write anything out in detail. This strategy allows your audience to place themselves into the story your image is telling. They can be driven to action empowered by the solutions you visually led them to.
Images can perfectly represent your message when they are drawn up, but if printed in low quality, the effectiveness significantly decreases. O’Neil’s high quality printed imagery will increase the compelling power of your message. At O’Neil, we take pride in our ability to print imagery for our clients that captures the visual story you want to tell. We make sure that the images are vibrant, thoughtful and beautiful so our clients stand out. Take a look at our “Art of Bookmaking” campaign here as an example.
Invite your audience into your story. Visual storytelling attracts more attention to your message and is a great strategy to engage with your customers. For high quality printed imagery for your next campaign, contact us today. We would love to help you create something that drives more interest and business to your brand!