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Why Copywriting is Important in Your Print Materials

Copywriting for Print Materials - O'Neil Printing

What is Copywriting?

Before we dive into why copywriting for print materials is important, we must first determine what copywriting is exactly. It is more than simply adding text to your website, social posts, or products; Copywriting is intentional writing that is created to drive your target audience to buy your product or service. All of the content your company puts out should carry weight and drive them closer to working with you.


When it comes to your print materials, the copy you have on them will matter greatly. Whether it is a brochure, postcard, or booklet, the content is meant to show off your expertise and represent your company as an industry leader. While it is crucial to have visually appealing materials, it is equally as important for the copy to make an impact on your audience as well.


Copywriting for Print Materials - O'Neil Printing


The goal with certain print materials, such as brochures and booklets, is to create value for your potential client. A couple ways to create value for your customers is:

– Give them information that helps them learn more about your business and your product or service.

– Answer some of your frequently asked questions to limit any barriers they may have for moving forward with your business.


Your Target Audience


Another important step is to tailor your copy to your target audience. It is more valuable to create copy that appeals directly to a certain group than it is to create generic copy for everyone. Write as if you were speaking directly to your ideal client and they will be more inclined to respond. Your target audience will likely be the ones who keep your information even after reading it once.


Your print materials to be valuable long after we print them. We advise our clients to hire graphic designers for their marketing materials (if they don’t have one in-house) to ensure the end product will be visually captivating. We would advise the same for companies who don’t have an in-house copywriter. The design is equally as important as the copy on the materials!

As a graphic designer, I have been using O’Neil’s print services for many years and keep coming back because of quality and consistency. Customer service is excellent and I always get quick responses to all my questions.

Becky Ankeny Design

Becky Ankeny Design

I’ve been dealing with printers for a long time. Very rarely do they come close to the consistent level of care that we encounter every time working with O’Neil.”

Mike Fretto, Tuft & Needle

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O’Neil is unmatched when it comes to customer service and quality.

Greg Forney, Langham Partnership

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We’ve been very pleased with all of our projects at O’Neil. The staff is always professional, extremely courteous and personable, and shows a true interest in providing high quality printing.

Carrisa Kienzle, Global Training Network

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From simple flyers to our flagship magazine, the work has always been accurate, timely and of top quality – but the real difference for me has been the service O’Neil provides.

Ryan Westerman, Westerman Consulting

I’ve always been impressed with O’Neil’s professionalism and communication. From high-end brochures to time-sensitive, variable direct mail, they’ve always come through for me.

Perry Wilson, Fabcom Integrated Strategic Marketing

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Everyone at O’Neil is invested in creating a final product we can all be proud of. We highly recommend them.

Don Newlen, Fervor Creative

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We don’t consider O’Neil just vendors. We view them as an extension of our shop.

Fred Cisneros, Owner/Creative Director, Cisneros Design, Inc.

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I couldn’t have been more thrilled with the service I got working with O’Neil. They were completely transparent and helpful throughout the entire printing process, and explained any nuances or questions that came up.

Adrian Mendez, Designer

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We needed a printer who could assure a high-quality product and provide solutions to our questions when we wanted to try new printing methods. O’Neil does just that and more. They have become a trusted partner in our business.

Brian MacDonald, Wonderkind Studios

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