O’Neil Printing helps you reach your customers through the right channels with timely, personalized, relevant content
When it comes to marketing a new or existing product or service, the most successful campaigns will be highly targeted and personalized. Gone are the days of traditional marketing, which cast a wide net hoping to attract a smaller number of customers. Thanks to customer persona data and sophisticated analytics, technology companies like O’Neil Printing can help clients reach their customers through the right channels with timely, personalized, relevant content.
So, what exactly does that mean? Here’s an example of how our team can assist you:
Identify the Right Channels:
Who remembers Walkie Talkies? Before cell phones, these hand-held, two-way radios provided a great way to communicate from distances – so long as everyone was on the same channel. Before launching any marketing campaign, it’s important to know your customers and determine if an omni-channel approach is the right step.
What’s the best way to ensure that you reach your target audiences where they are open to receiving your messages? Our team at O’Neil Printing often works with clients to identify which channels are best to ensure 1:1 communication. For example, it might make sense to combine direct mail with email or add in social media. In fact, research shows that there is a 60% increased ROI when digital marketing and direct mail are combined.
Or, sometimes one channel is sufficient, such as a direct mail piece. We work closely with our clients to help them understand how their customers make decisions and which channels drive them to engage.
Seize the Right Moment
In life, timing is everything. And when it comes to target marketing, ideally, the appropriate marketing messages will follow a customer’s action and capture the customer’s attention while the brand is still top of mind. For example, our team at O’Neil can help you craft email messages or direct mail pieces to reach customers after point of purchase. Or, it might be a social media ad with a discount code for other items that may be of interest to the customer. This can apply to hundreds of verticals.
Research shows that 63% of consumers are highly annoyed with the way brands continue to blast generic advertising messages repeatedly. You would think brands would have learned this lesson by now, but that’s not the case. Our team at O’Neil Printing can help craft personalized messages throughout a customer’s journey.
In this noisy world, businesses that don’t implement 1:1 communications risk losing out on opportunities to attract and maintain loyal customers. It’s a CRM strategy that is highly successful and many of our clients can attest that it provides a better return on their marketing investment. To learn how 1:1 communications can help your company, complete our customer service form, or call us today at (602) 258-7789, and one of our knowledgeable customer service associates will be happy to assist you.
I want to thank you for the partnership and being such a great vendor to Lantern Press – our team spoke so highly of you, your staff, response time, and service. It’s times like this that I say, aha! This is why John and I met months ago and I’m thankful to see our companies cooperating together.
Lantern PressLearn more about Lantern Press
As a graphic designer, I have been using O’Neil’s print services for many years and keep coming back because of quality and consistency. Customer service is excellent and I always get quick responses to all my questions.
Becky Ankeny DesignBecky Ankeny Design
I’ve been dealing with printers for a long time. Very rarely do they come close to the consistent level of care that we encounter every time working with O’Neil.”
Tuft & NeedleLearn more about Tuft & Needle
O’Neil is unmatched when it comes to customer service and quality.
Langham PartnershipLearn more about Langham Partnership
We’ve been very pleased with all of our projects at O’Neil. The staff is always professional, extremely courteous and personable, and shows a true interest in providing high quality printing.
Carrisa Kienzle, Global Training NetworkMore about Global Training Network
I’ve always been impressed with O’Neil’s professionalism and communication. From high-end brochures to time-sensitive, variable direct mail, they’ve always come through for me.
Perry Wilson, Fabcom Integrated Strategic MarketingLearn more about Fabcom Integrated Strategic Marketing
Everyone at O’Neil is invested in creating a final product we can all be proud of. We highly recommend them.
Don Newlen, Fervor CreativeLearn More About Fervor Creative
We don’t consider O’Neil just vendors. We view them as an extension of our shop.
Fred Cisneros, Owner/Creative Director, Cisneros Design, Inc.Learn more about Fred + Cisneros Design, Inc.
I couldn’t have been more thrilled with the service I got working with O’Neil. They were completely transparent and helpful throughout the entire printing process, and explained any nuances or questions that came up.
Adrian Mendez, DesignerLearn More About Adrian + Rule 29
We needed a printer who could assure a high-quality product and provide solutions to our questions when we wanted to try new printing methods. O’Neil does just that and more. They have become a trusted partner in our business.