1:1 Communications
O’Neil Printing helps you reach your customers through the right channels with timely, personalized, relevant content
When it comes to marketing a new or existing product or service, the most successful campaigns will be highly targeted and personalized. Gone are the days of traditional marketing, which cast a wide net hoping to attract a smaller number of customers. Thanks to customer persona data and sophisticated analytics, technology companies like O’Neil Printing can help clients reach their customers through the right channels with timely, personalized, relevant content.
So, what exactly does that mean? Here’s an example of how our team can assist you:
Identify the Right Channels:
Who remembers Walkie Talkies? Before cell phones, these hand-held, two-way radios provided a great way to communicate from distances – so long as everyone was on the same channel. Before launching any marketing campaign, it’s important to know your customers and determine if an omni-channel approach is the right step.
What’s the best way to ensure that you reach your target audiences where they are open to receiving your messages? Our team at O’Neil Printing often works with clients to identify which channels are best to ensure 1:1 communication. For example, it might make sense to combine direct mail with email or add in social media. In fact, research shows that there is a 60% increased ROI when digital marketing and direct mail are combined.
Or, sometimes one channel is sufficient, such as a direct mail piece. We work closely with our clients to help them understand how their customers make decisions and which channels drive them to engage.
Seize the Right Moment
In life, timing is everything. And when it comes to target marketing, ideally, the appropriate marketing messages will follow a customer’s action and capture the customer’s attention while the brand is still top of mind. For example, our team at O’Neil can help you craft email messages or direct mail pieces to reach customers after point of purchase. Or, it might be a social media ad with a discount code for other items that may be of interest to the customer. This can apply to hundreds of verticals.
Messaging Matters
Research shows that 63% of consumers are highly annoyed with the way brands continue to blast generic advertising messages repeatedly. You would think brands would have learned this lesson by now, but that’s not the case. Our team at O’Neil Printing can help craft personalized messages throughout a customer’s journey.
In this noisy world, businesses that don’t implement 1:1 communications risk losing out on opportunities to attract and maintain loyal customers. It’s a CRM strategy that is highly successful and many of our clients can attest that it provides a better return on their marketing investment. To learn how 1:1 communications can help your company, complete our customer service form, or call us today at (602) 258-7789, and one of our knowledgeable customer service associates will be happy to assist you.