Home > Unique Uses of Large Format & Direct Mail Marketing

Unique Uses of Large Format & Direct Mail Marketing

It doesn’t come as a surprise to most, but the print industry is ever evolving. We are consistently seeing demand for differentiated forms of printing. The two forms of printing that are highly creative and provide an outlet for creatively engaging with your community are large format printing and direct mail marketing. We’ve provided two unique examples of large format printing and direct mail marketing that were both challenging and provided value to the organization.

Large Format Printing

One unique use of commercial printing is large format production. According to the InfoTrends report – Emerging Trends, Wide Format year-over-year volume has seen double-digit growth: “14% in the print-for-pay market and 11% for in-plants. But right now, less than 10% of commercial print shops have wide-format capabilities.” Not only can O’Neil create things such as banners, posters and wallpaper, our large format team can also create things such as floor graphics, fabrics and textiles, canvas, and wood prints.

A unique example of large format branding is a project that O’Neil partnered with Stinger Bridge & Iron on.

Stinger wanted big and bold corporate identity graphics for interior and exterior areas of their building intending to be noticed by clients and the public alike. O’Neil printed custom professional displays that highlighted their branding and attracted more potential customers.

Direct Mail Campaigns

Another unique utilization of commercial printing is the ability to create custom and professional direct mail campaigns. Printing a custom mail piece that represents your brand personalizes the campaign experience and drives home your message. In today’s world, there is such a plethora of digital marketing and email marketing that direct mail is a differentiated medium of communication. According to iwco.com, “direct mail response rates took a tremendous leap in 2016 with a 5.3% response rate to house lists and 2.9% to prospect lists. These are the highest levels the Data and Marketing Association has tracked since 2003.”

Wheaton College wanted to invite prospective students to their Visit Day by sending them a direct mail package. O’Neil printed a professional mail piece that highlights the school’s spirit and utilized variable data printing to personalize each postcard. The mailing team at O’Neil uses best practices and up-to-date knowledge of postal regulations to ensure that your message is received effectively, efficiently, and economically.

Contact us to learn more about how large format printing and direct mail marketing can provide value to your organization!

Thank you and your whole team for bringing the book to life in such a STUNNING and beautiful final form. You have been fantastic partners and we are somehow even more excited than before about getting this out into the community. We appreciate your help in navigating supply chain shortages, last-minute changes, and most importantly building this gorgeous (from cover-to-cover) piece in a way that elevates our brand and honors the donors and grantees who trusted us to tell their stories.

After such a challenging year and a half, this is everything we imagined and wanted it to be. Our best yet!

Jennifer Foley, Director, Strategic Communications, Arizona Community Foundation

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O’Neil created a custom workflow to process our highly complex data driven direct mail and marketing programs. They learned our business and then partnered with our IT and marketing teams to create a seamless and highly efficient workflow. Our business has grown because this has allowed us to focus on what we do best while they do what they do best.

VP of Operations, Insurance Marketing

The O’Neil team acts as a virtual staff member for our company. They know us, our customers and our business. The most trusted of partners.

VP of Sales/ Operations, Leading Pharma Brand

We rely on the expert teams at O’Neil to help us support our sales enablement teams with the newest in storefront technology to manage all our marketing efforts.

VP of Marketing, Leading Medical Device Brand

O’Neil has helped us created a process to produce, manage and distribute all or our marketing materials from end to end. Everything from merchandise to print to banners, is located in a single storefront that allows us to streamline marketing and operations.

Marketing Director, Leading Aesthetics Brand

I’ve been dealing with printers for a long time. Very rarely do they come close to the consistent level of care that we encounter every time working with O’Neil.

Tuft & Needle

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Working with O’Neil has simplified our marketing and collateral execution and planning. Working with their team makes projects move smoothly and without concern as the high quality work, amazing customer service, and efficiency keep us coming back for more. Thank you O’Neil!

Heidi's Village

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We don’t consider O’Neil just vendors. We view them as an extension of our shop.

Fred Cisneros, Owner/Creative Director, Cisneros Design, Inc.

Learn more about Fred + Cisneros Design, Inc.

Thank you so very much for the beautiful book O’Neil Printing delivered, A Fly Rod With a Soul, to my client Per Brandin.

From the very beginning I felt your commitment to our project and was grateful for your attention to detail. I appreciated how your staff was always on top of any issue by answering questions and finding solutions. It was a pleasure to work with such a kind-hearted group of people. Thank you for leading that way.

Deborah Davis Design

We needed a printer who could assure a high-quality product and provide solutions to our questions when we wanted to try new printing methods. O’Neil does just that and more. They have become a trusted partner in our business.

Brian MacDonald, Wonderkind Studios

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