Home > 3 Ways Signage Improves Customer Experience

3 Ways Signage Improves Customer Experience

January is a beautiful time to be in Arizona. Not only do we experience awesome weather, there are also so many fun outdoor events to attend while we get a break from the heat. Being a printing company, we get exposed to the inner workings of many of these events as a supplier of large-format graphics. We’ve compiled our thoughts to help you generate ideas for outdoor signage as well as indoor experience. Here are three thoughts for how to better brand your outdoor event or indoor customer experience:

Feature event branding in each speaker session and reception hall

We recently had the opportunity to work with AIGA Arizona and the 2017 Phoenix Design week. This conference is highly attended by creatives from agencies, corporations, and non-profits where they get the opportunity to connect and learn from one another. As the large-format sponsor, we collaborated with Phoenix design week to feature signage in the main conference hall and reception area. Because signage was placed in main areas and behind the speaker, any photography and social media posts had the event branding featured in it.

Provide Clear Directional Signage

Let’s face it, when we attend an event it can be pretty overwhelming trying to figure out where to go, where to register, and how to get to your sessions. That’s where directional signage comes in. With directional signage, it’s important to balance creativity, messaging, and sizing. We like the example below for outdoor signage because they do all three of these things right. The simplicity of the design and color differentiation help these signs stand out so visitors know where to go.

Drive Traffic with In-Store Signage

Store signage can make or break a customer’s decision to check out your retail or service business. Catching the eye of a potential customer is the first step and this can be accomplished by branding window vinyl to attract the eye of passer-byers.

Here is an example of Alice Cooper’s Solid Rock Teen Center. The creative on display here no doubt draws your eye into Alice Cooper’s Teen Center.

Once a prospective buyer is inside of the building, what can you do to wow them with more graphics? Remember, you have the opportunity to print on unique substrates like acrylic, wood, and even fabricate interactive artwork for your store or office space. We’ve done some unique work with wallpaper that creates spaces inside of businesses for guests to stop and interact with the creative.

Feel free to connect with us if you have an event, conference, or business in Arizona that you need help with! We’d love to consult with you to help you develop the best signage materials that represent your brand.

Thank you and your whole team for bringing the book to life in such a STUNNING and beautiful final form. You have been fantastic partners and we are somehow even more excited than before about getting this out into the community. We appreciate your help in navigating supply chain shortages, last-minute changes, and most importantly building this gorgeous (from cover-to-cover) piece in a way that elevates our brand and honors the donors and grantees who trusted us to tell their stories.

After such a challenging year and a half, this is everything we imagined and wanted it to be. Our best yet!

Jennifer Foley, Director, Strategic Communications, Arizona Community Foundation

Learn More

O’Neil created a custom workflow to process our highly complex data driven direct mail and marketing programs. They learned our business and then partnered with our IT and marketing teams to create a seamless and highly efficient workflow. Our business has grown because this has allowed us to focus on what we do best while they do what they do best.

VP of Operations, Insurance Marketing

The O’Neil team acts as a virtual staff member for our company. They know us, our customers and our business. The most trusted of partners.

VP of Sales/ Operations, Leading Pharma Brand

We rely on the expert teams at O’Neil to help us support our sales enablement teams with the newest in storefront technology to manage all our marketing efforts.

VP of Marketing, Leading Medical Device Brand

O’Neil has helped us created a process to produce, manage and distribute all or our marketing materials from end to end. Everything from merchandise to print to banners, is located in a single storefront that allows us to streamline marketing and operations.

Marketing Director, Leading Aesthetics Brand

I’ve been dealing with printers for a long time. Very rarely do they come close to the consistent level of care that we encounter every time working with O’Neil.

Tuft & Needle

Learn more about Tuft & Needle

Working with O’Neil has simplified our marketing and collateral execution and planning. Working with their team makes projects move smoothly and without concern as the high quality work, amazing customer service, and efficiency keep us coming back for more. Thank you O’Neil!

Heidi's Village

Learn more about Heidi's Village

We don’t consider O’Neil just vendors. We view them as an extension of our shop.

Fred Cisneros, Owner/Creative Director, Cisneros Design, Inc.

Learn more about Fred + Cisneros Design, Inc.

Thank you so very much for the beautiful book O’Neil Printing delivered, A Fly Rod With a Soul, to my client Per Brandin.

From the very beginning I felt your commitment to our project and was grateful for your attention to detail. I appreciated how your staff was always on top of any issue by answering questions and finding solutions. It was a pleasure to work with such a kind-hearted group of people. Thank you for leading that way.

Deborah Davis Design

We needed a printer who could assure a high-quality product and provide solutions to our questions when we wanted to try new printing methods. O’Neil does just that and more. They have become a trusted partner in our business.

Brian MacDonald, Wonderkind Studios

Learn More About Brian + Wonderkind Studios