Western Window Systems – A Partnership in Packaging Innovation
Western Window Systems, known for its modern custom windows and doors, partnered with O’Neil to create an innovative, high-end packaging solution for their latest product launch. The challenge was to develop packaging that was both durable and visually striking, reflecting the premium nature of the product while ensuring its safety during transport. Through close collaboration, O’Neil designed a solution that met all requirements and passed rigorous testing. This partnership not only resulted in successful packaging but also strengthened the ongoing relationship between the two companies.
Company Background Western Window Systems specializes in advanced window and door systems for residential and commercial markets. Known for their quality craftsmanship and sleek, modern designs, the company set out to launch a new window sample that featured a corner piece with a crank system and large frame. They needed a packaging solution that not only protected the sample during shipping but also showcased its premium design. Given the complexity of the project, they turned to O’Neil, a trusted partner with whom they had an established relationship “We’ve been working with O’Neil for a number of years, and have a great relationship with our rep, Karen, so when we decided to create a special gift for our top dealers for the launch of our new product line, it was a no-brainer that we connect with them on it.” — Debby Ineich, Marketing Specialist, Western Window Systems
The Challenge For their new product launch, Western Window Systems required packaging that:
- 1: Securely held the window corner piece, which included a crank system and a large frame.
- 2: Was easy to transport, despite the large size (18x18x7 inches).
- 3: Reflected the high-end nature of the product, with a visually appealing finish.
- 4: Featured a handle for convenient transportation.
The key challenge was creating a box that met all these functional and aesthetic requirements while ensuring that it passed rigorous shipping tests.
The Solution At O’Neil, we don’t just print – we problem-solve. Our team dove into this project with the enthusiasm and collaborative spirit that defines us. Here’s how we turned Western Window Systems’ vision into reality:
- Material and Construction Development:
O’Neil developed a custom foam structure that perfectly encased the window corner piece. After multiple design iterations, a specialized foam supplier was brought in to create a precise fit that combined superior protection with a premium feel. - Prototype and Testing:
O’Neil produced a prototype for Western Window Systems to test the durability and functionality of the box. The packaging was subjected to extreme tests—dropped from two-story heights, thrown off desks, and across rooms—to simulate harsh shipping conditions. The box passed with flying colors. - Design Refinements and Execution:
To further elevate the packaging, O’Neil laminated the box for a sleek, glossy finish and added plastic handles for easy transportation. These refinements ensured the final product reflected the brand’s high standards. - Problem-Solving Collaboration: Throughout the project, O’Neil worked alongside Western Window Systems to navigate challenges and meet deadlines. “As we moved through the project and encountered roadblocks, Karen stepped in and helped us problem solve,” shared Debby Ineich. O’Neil’s proactive communication and expertise played a vital role in delivering a seamless process from concept to execution.
Results O’Neil is now in the process of producing custom boxes ahead of Western Window Systems’ product launch. The solution not only met the client’s functional and aesthetic needs but also reinforced the strong partnership between the two companies.
- Enhanced Product Presentation: The packaging finish and production reflected the premium nature of the product, making a lasting impression on clients and sales representatives.
- Durability Proven: The packaging passed all durability tests, ensuring the product’s safety during transportation.
- Positive Reception: The packaging was so well-received that Western Window Systems placed a second order to meet growing demand. “Everyone who has received one has been thrilled,” said Debby.
- Strengthened Partnership: The collaboration has deepened the relationship between Western Window Systems and O’Neil, paving the way for future projects.
“O’Neil provided us a prototype, so we could test durability and functionality, and their print/production quality really showed off our designer Annie Leung’s creative concepts.” — Debby Ineich, Marketing Specialist, Western Window Systems
The O’Neil Difference At O’Neil, we look at challenges as opportunities to innovate, collaborate, and elevate. This project exemplifies our commitment to turning every touchpoint into a memorable experience. When Western Window Systems needed more than just a box, they found more than just a printer. They found a partner dedicated to their success, armed with the expertise, creativity, and state-of-the-art equipment to bring their vision to life.
Ready to transform your packaging from functional to phenomenal? Let’s start a conversation about how O’Neil can help you make an unforgettable first impression.