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Image Quality & Resolution Basics

Is there anything worse than getting your projects printed and receiving your prints back with blurry images? Paying attention to the image quality and resolution is a great way to avoid printing projects with blurred images.

Image resolution is determined by the number of pixels divided by the size of the image.

Depending on the print item, there are different specifications for the project. The designer on the project needs to make sure the images are at the correct resolution, and we verify the file once it’s sent to us. We’ve listed a few tips on image quality and resolution for how to know if your images will be clear or grainy.

 

Image Quality and Resolution Basics - O'Neil Printing

 

Tip 1:

Ensure your images are at the optimal dots per inch (dpi). For print, we need images to be at 300 dpi for clear, crisp projects.

Tip 2:

Using programs such as Adobe Photoshop will help to determine if your image has high resolution.

Tip 3:

Avoid using pulling images off the web. These images are typically uploaded at 72 dpi, which is too low for print.

Tip 4:

Don’t confuse image size for file size. Although your image may be a large file, it does not guarantee it is the required resolution for print, and it may need to be adjusted for print.

Tip 5:

Don’t assume the image will look good in print even though it looks good and clear on the computer screen.

 

If you stick by these five basic tips, your print project will have the best chances of turning out clear and crisp. Your designer is always welcome to contact us directly for any questions regarding print preferences and image resolution!

Thank you and your whole team for bringing the book to life in such a STUNNING and beautiful final form. You have been fantastic partners and we are somehow even more excited than before about getting this out into the community. We appreciate your help in navigating supply chain shortages, last-minute changes, and most importantly building this gorgeous (from cover-to-cover) piece in a way that elevates our brand and honors the donors and grantees who trusted us to tell their stories.

After such a challenging year and a half, this is everything we imagined and wanted it to be. Our best yet!

Jennifer Foley, Director, Strategic Communications, Arizona Community Foundation

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O’Neil created a custom workflow to process our highly complex data driven direct mail and marketing programs. They learned our business and then partnered with our IT and marketing teams to create a seamless and highly efficient workflow. Our business has grown because this has allowed us to focus on what we do best while they do what they do best.

VP of Operations, Insurance Marketing

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O’Neil has helped us created a process to produce, manage and distribute all or our marketing materials from end to end. Everything from merchandise to print to banners, is located in a single storefront that allows us to streamline marketing and operations.

Marketing Director, Leading Aesthetics Brand

I’ve been dealing with printers for a long time. Very rarely do they come close to the consistent level of care that we encounter every time working with O’Neil.

Tuft & Needle

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Working with O’Neil has simplified our marketing and collateral execution and planning. Working with their team makes projects move smoothly and without concern as the high quality work, amazing customer service, and efficiency keep us coming back for more. Thank you O’Neil!

Heidi's Village

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We don’t consider O’Neil just vendors. We view them as an extension of our shop.

Fred Cisneros, Owner/Creative Director, Cisneros Design, Inc.

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Thank you so very much for the beautiful book O’Neil Printing delivered, A Fly Rod With a Soul, to my client Per Brandin.

From the very beginning I felt your commitment to our project and was grateful for your attention to detail. I appreciated how your staff was always on top of any issue by answering questions and finding solutions.  It was a pleasure to work with such a kind-hearted group of people.  Thank you for leading that way.

Deborah Davis Design

We needed a printer who could assure a high-quality product and provide solutions to our questions when we wanted to try new printing methods. O’Neil does just that and more. They have become a trusted partner in our business.

Brian MacDonald, Wonderkind Studios

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