Optimizing Performance: O’Neil Direct’s Marketing Solutions for the Medical Aesthetics Industry

With the global medical aesthetics market projected to grow from $9.4 billion in 2020 to $15.9 billion by 2025, competition is fiercer than ever. O’Neil has partnered with leading medical device and aesthetics companies to help them manage complex marketing campaigns through the O’Neil Direct custom portal. This platform enables companies to streamline operations, ensure regulatory compliance, and equip their global sales teams with personalized, on-demand marketing materials—all while maintaining efficiency in a fast-paced, expanding market. 

Background: O’Neil works with multiple global leaders in the medical device and aesthetics market, providing marketing solutions for a wide range of products including facial aesthetic injectables, body contouring devices, laser treatments, and physician-dispensed cosmeceuticals. Two notable clients have found significant success using the O’Neil Direct platform:

• • One client is a long-established leader in aesthetics, with 1,500 employees across 24 countries, best known for their clinically proven skincare, injectables, and aesthetic devices.
• • Another client is a prominent aesthetic device company operating in North America, Japan, Australia, and Europe, with products distributed in more than 40 countries.

Both companies rely on O’Neil Direct to manage complex product launches and ongoing marketing campaigns while meeting the unique needs of their global sales teams.

The Challenge: Medical device and aesthetics companies face several key challenges when launching and managing marketing campaigns:

• Global Operations: With sales teams spread across multiple continents, ensuring timely access to up-to-date marketing materials is crucial.
• Regulatory Compliance: Marketing collateral must adhere to strict FDA regulatory guidelines, making accuracy and consistency critical.
• Customization Needs: Each brand and market often requires tailored marketing materials, including personalized print and digital assets, sales kits, and promotional materials.
• Operational Efficiency: Companies need a way to centralize the ordering and distribution of marketing collateral, reducing internal workload and preventing bottlenecks.

These companies sought a streamlined solution to manage their marketing campaigns globally while adhering to strict compliance standards and reducing the operational burden on their internal teams.

The Solution: O’Neil Direct was designed to address these challenges head-on by providing an all-in-one portal that empowers sales and marketing teams to manage complex campaigns effortlessly. Here’s how O’Neil Direct helped these medical device and aesthetics clients:

• Centralized Marketing Portal: O’Neil Direct’s custom portal offers a single access point for managing marketing assets across multiple time zones. Sales teams can access the platform 24/7 to customize marketing collateral, order materials, and track shipments—all in compliance with FDA regulations.
• Print on Demand Capabilities: The portal supports print on demand for brochures, sales kits, promotional items, and point-of-sale marketing materials such as banner stands and window clings. This reduces waste and allows for just-in-time inventory replenishment, ensuring materials are always available without overstocking.
• Regulatory Compliance and Inventory Management: O’Neil Direct integrates seamlessly with client systems, managing hundreds of SKUs and ensuring that only the most up-to-date, compliant materials are available for order. O’Neil also uses technology solutions and API connectivity to streamline operations, eliminating the need for manual inventory tracking.
• Personalized Marketing Kits: For product launches and specific campaigns, O’Neil Direct offers 1:1 marketing kits tailored to individual sales reps and physicians. These kits include personalized print materials, enabling sales teams to deliver more targeted and impactful marketing messages.
• Collaboration and Expertise: O’Neil’s team works closely with the marketing and operations teams of each client, serving as an extension of their staff. O’Neil coordinates with multiple advertising and design agencies to ensure a seamless marketing rollout, while also offering strategic insights to improve efficiency and cost savings through specialized printing techniques.

Results: The implementation of O’Neil Direct has led to significant improvements in marketing efficiency and operational performance for these medical device and aesthetics companies:

• Time and Cost Savings: By automating the marketing collateral ordering process and offering print on demand, clients have experienced reduced production times and minimized inventory waste, leading to substantial cost savings.
• Improved Campaign Rollouts: O’Neil’s involvement in coordinating marketing materials for new product launches has streamlined the distribution process, ensuring that materials are delivered on time to global sales teams, physician offices, and clinics.
• Enhanced Flexibility and Customization: Sales professionals appreciate the flexibility to customize marketing collateral through the portal, allowing them to tailor their messaging to specific markets or individual clients, increasing engagement and sales success.
• Seamless Integration with Operations: In addition to supporting marketing efforts, O’Neil Direct has streamlined operations by managing documentation and materials needed for device deliveries. This has improved overall operational efficiency, allowing internal teams to focus on higher-level tasks.

The O’Neil Difference: O’Neil Direct has proven to be a powerful tool for medical device and aesthetics companies, enabling them to manage complex marketing campaigns across the globe with ease. By centralizing marketing operations, offering real-time inventory management, and providing print on demand capabilities, O’Neil Direct allows clients to focus on growth while maintaining compliance and operational efficiency. This collaborative approach not only simplifies the day-to-day marketing tasks but also provides companies with strategic insights to improve performance and reduce costs.

If you’re ready to streamline your marketing operations and empower your sales teams, contact us to learn more about how O’Neil Direct can help.