Branding Your Print Materials
We know how frustrating it is to go to an event where papers are passed out everywhere. It can be even more frustrating when materials look like they are from different companies, but they aren’t clear about where they came from.
Print materials that match and come in a folder make our lives much easier. The best way to limit confusion around your print materials is to utilize your branding.
What is branding?
Branding is how your business is represented to your audience. It includes your logo, fonts, color scheme, and general style guide. Branding is crucial to your business, and your brand how you will be recognized compared to your competition.
Think about the difference between Apple and Android. They have different colors and logos that represent them, and the difference is something you notice without realizing it.
Your company’s branding should represent your business in its’ current state. It’s important to consider rebranding if your brand does not match your goals (old, outdated).
Why is it important to your business?
A company’s brand tells potential customers or clients that the business is professional and reliable. If the branding seems outdated, customers are likely to find a business that appears more professional and modern.
Branding can be the difference between gaining new clients or losing potential clients.
How to implement your branding on your print materials?
There are several ways to make each piece feel unique, and a designer can play with styles to maintain the brand. When choosing your print materials, we suggest making sure they are branded to match your business. Keep the same general theme throughout your print materials and avoid using colors that don’t represent your brand image.
Don’t have an eye for design?
We advise always working with a professional graphic designer to create print materials that represent your business well. If you don’t have a current style guide, talk with a designer about creating one for your business.
We know several great design companies, and we are happy to send you some referrals!