Every Door Direct Mail® (EDDM) – Target Qualified Customers
An easy and affordable way to reach your target audiences
Recently, our team at O’Neil Printing launched an exciting, new, all-in-one “Every Door Direct Mail®” (EDDM®) service, which uses data-driven mapping to target qualified customers quickly. The unique, multi-touch program allows our customers to design, print, and digitally market their business by creating eye-catching direct mail pieces or by choosing from our pre-designed templates. Customers can also layer digital marketing, such as Facebook Ads and Google Display.
In a world where there’s so much emphasis on digital marketing and social media, many people overlook direct mail. But in fact, direct mail has proven to be a consistently effective marketing tool despite the rise of online marketing.
Through our data integration capabilities, direct mail can be delivered to every mailbox, and customers can be targeted based on their persona, behavior, or where they are in their customer journey. Delivery and mail tracking services also ensure that marketing efforts are measurable and effective.
When incorporated as part of a multi-touch strategy, direct mail allows you to reach your customers at the right time, with the right message, and through the right channel, enhancing your overall responses and results.
Benefits of a Direct Mail Campaign:
Don’t discount the many benefits of a direct mail campaign. Consider these statistics:
- 90% open rates for direct mail marketing campaigns
- 5-9X higher response rates with direct mail marketing
- 60% increased ROI when digital marketing and direct mail are combined
Just 30 to 40 cents per piece!
One common misconception is that direct mail is expensive. Our all-inclusive, flat-rate pricing is considerably less expensive than traditional direct mail. The cost of EDDM® postcards average 30 to 40 cents, including print and postage.
In addition, most EDDM® campaigns can be created from the standpoint of being low-touch and easy to order, which allows speed to market.
Why Choose O’Neil Printing?
Many people are surprised to learn that O’Neil Printing is 113 years old. The printing industry has changed so much since our company was founded, but one thing that has remained the same is our strong commitment to customer service and our dedication to providing high-quality products and services.
We offer a diverse selection of marketing and technology services to best serve our client’s needs. Our services encompass offset, digital and large format printing in addition to inventory management, kitting & fulfillment as well as promotional products. We also handle all mailing components, including data procurement and automation. Our O’Neil Direct Platform also offers clients a branded portal that allows for seamless ordering of all marketing collateral while maintaining brand integrity and compliance.
Our extensive list of capabilities includes high-end book publishing and many other printing and digital services.
Contact Us Today to Get Started
Whether you want to explore options with Every Door Direct Mail® or you need help with another printing or marketing campaign, give us a call today at (602) 258-7789 or fill out the form here, and one of our friendly customer service associates will be happy to assist you.