Every Door Direct Mail®
An easy and affordable way to reach your target audiences
Recently, our team at O’Neil Printing launched an exciting, new, all-in-one “Every Door Direct Mail®” (EDDM®) service, which uses data-driven mapping to target qualified customers quickly. The unique, multi-touch program allows our customers to design, print, and digitally market their business by creating eye-catching direct mail pieces or by choosing from our pre-designed templates. Customers can also layer digital marketing, such as Facebook Ads and Google Display.
In a world where there’s so much emphasis on digital marketing and social media, many people overlook direct mail. But in fact, direct mail has proven to be a consistently effective marketing tool despite the rise of online marketing.
Through our data integration capabilities, direct mail can be delivered to every mailbox, and customers can be targeted based on their persona, behavior, or where they are in their customer journey. Delivery and mail tracking services also ensure that marketing efforts are measurable and effective.
When incorporated as part of a multi-touch strategy, direct mail allows you to reach your customers at the right time, with the right message, and through the right channel, enhancing your overall responses and results.
Benefits of a Direct Mail Campaign:
Don’t discount the many benefits of a direct mail campaign. Consider these statistics:
- 90% open rates for direct mail marketing campaigns
- 5-9X higher response rates with direct mail marketing
- 60% increased ROI when digital marketing and direct mail are combined
Just 30 to 40 cents per piece!
One common misconception is that direct mail is expensive. Our all-inclusive, flat-rate pricing is considerably less expensive than traditional direct mail. The cost of EDDM® postcards average 30 to 40 cents, including print and postage.
In addition, most EDDM® campaigns can be created from the standpoint of being low-touch and easy to order, which allows speed to market.
Why Choose O’Neil Printing?
Many people are surprised to learn that O’Neil Printing is 113 years old. The printing industry has changed so much since our company was founded, but one thing that has remained the same is our strong commitment to customer service and our dedication to providing high-quality products and services.
We offer a diverse selection of marketing and technology services to best serve our client’s needs. Our services encompass offset, digital and large format printing in addition to inventory management, kitting & fulfillment as well as promotional products. We also handle all mailing components, including data procurement and automation. Our O’Neil Direct Platform also offers clients a branded portal that allows for seamless ordering of all marketing collateral while maintaining brand integrity and compliance.
Our extensive list of capabilities includes high-end book publishing and many other printing and digital services.
Whether you want to explore options with Every Door Direct Mail® or you need help with another printing or marketing campaign, give us a call today at (602) 258-7789 or fill out the form here, and one of our friendly customer service associates will be happy to assist you.
I want to thank you for the partnership and being such a great vendor to Lantern Press – our team spoke so highly of you, your staff, response time, and service. It’s times like this that I say, aha! This is why John and I met months ago and I’m thankful to see our companies cooperating together.
Lantern PressLearn more about Lantern Press
As a graphic designer, I have been using O’Neil’s print services for many years and keep coming back because of quality and consistency. Customer service is excellent and I always get quick responses to all my questions.
Becky Ankeny DesignBecky Ankeny Design
I’ve been dealing with printers for a long time. Very rarely do they come close to the consistent level of care that we encounter every time working with O’Neil.”
Tuft & NeedleLearn more about Tuft & Needle
O’Neil is unmatched when it comes to customer service and quality.
Langham PartnershipLearn more about Langham Partnership
We’ve been very pleased with all of our projects at O’Neil. The staff is always professional, extremely courteous and personable, and shows a true interest in providing high quality printing.
Carrisa Kienzle, Global Training NetworkMore about Global Training Network
I’ve always been impressed with O’Neil’s professionalism and communication. From high-end brochures to time-sensitive, variable direct mail, they’ve always come through for me.
Perry Wilson, Fabcom Integrated Strategic MarketingLearn more about Fabcom Integrated Strategic Marketing
Everyone at O’Neil is invested in creating a final product we can all be proud of. We highly recommend them.
Don Newlen, Fervor CreativeLearn More About Fervor Creative
We don’t consider O’Neil just vendors. We view them as an extension of our shop.
Fred Cisneros, Owner/Creative Director, Cisneros Design, Inc.Learn more about Fred + Cisneros Design, Inc.
I couldn’t have been more thrilled with the service I got working with O’Neil. They were completely transparent and helpful throughout the entire printing process, and explained any nuances or questions that came up.
Adrian Mendez, DesignerLearn More About Adrian + Rule 29
We needed a printer who could assure a high-quality product and provide solutions to our questions when we wanted to try new printing methods. O’Neil does just that and more. They have become a trusted partner in our business.