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How to Create An Engaging Poster Design

Creating a poster is easy. We all did it as children. Grab your markers, glue sticks, and glitter and throw random colors on the paper. Write your message as boldly as you can. If only poster design were that easy for our businesses.

When you need print materials for your business, there are several factors to consider. Factors such as your message, target audience, and coloring.

In order to guide your poster design, we have 6 tips on how to successfully create a poster for your business.

Poster Design Tips - O'Neil Printing

Tip 1: Play with your colors.

When your poster design has more enticing colors, it will draw more attention and attract the eye of your audience. Colors have the power to evoke emotion and energy. Choosing your colors wisely will play a large role in the effectiveness of your poster.

Tip 2: Create a focus point.

Your poster design should not confuse your target audience but instead provide valuable information. If the focus is to get a message out, you will want that message front and center. If you are aiming to spread the news about an upcoming game or concert, then you will want the date and time to be obvious.

Tip 3: Less is more for poster designs.

While you may want to get all the information on a single poster, it may be overwhelming to the viewers. Instead of overloading the poster, try including a link to the website or social media for more information.

Poster Design Tips - O'Neil Printing

Tip 4: Confirm all print is legible.

Once you have a proof or a sample print of your poster, try standing a couple feet away from it to ensure all the text is legible. If you struggle reading the poster from a couple feet away, it would be wise to make the font size larger.

Tip 5: Be consistent with all print materials.

Your print materials should represent your business and should be cohesive if placed side by side with one another. Use your company’s style guide in order to know which colors, fonts, and design elements will fit the brand.

Tip 6: Design for your target audience.

Determine who you are targeting with your poster, and consider what appeals to them. Your target audience is who the poster will pertain to the most, so choose colors, designs, fonts, and graphics that will catch their eye.

Thank you and your whole team for bringing the book to life in such a STUNNING and beautiful final form. You have been fantastic partners and we are somehow even more excited than before about getting this out into the community. We appreciate your help in navigating supply chain shortages, last-minute changes, and most importantly building this gorgeous (from cover-to-cover) piece in a way that elevates our brand and honors the donors and grantees who trusted us to tell their stories.

After such a challenging year and a half, this is everything we imagined and wanted it to be. Our best yet!

Jennifer Foley, Director, Strategic Communications, Arizona Community Foundation

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O’Neil created a custom workflow to process our highly complex data driven direct mail and marketing programs. They learned our business and then partnered with our IT and marketing teams to create a seamless and highly efficient workflow. Our business has grown because this has allowed us to focus on what we do best while they do what they do best.

VP of Operations, Insurance Marketing

The O’Neil team acts as a virtual staff member for our company. They know us, our customers and our business. The most trusted of partners.

VP of Sales/ Operations, Leading Pharma Brand

We rely on the expert teams at O’Neil to help us support our sales enablement teams with the newest in storefront technology to manage all our marketing efforts.

VP of Marketing, Leading Medical Device Brand

O’Neil has helped us created a process to produce, manage and distribute all or our marketing materials from end to end. Everything from merchandise to print to banners, is located in a single storefront that allows us to streamline marketing and operations.

Marketing Director, Leading Aesthetics Brand

I’ve been dealing with printers for a long time. Very rarely do they come close to the consistent level of care that we encounter every time working with O’Neil.

Tuft & Needle

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Working with O’Neil has simplified our marketing and collateral execution and planning. Working with their team makes projects move smoothly and without concern as the high quality work, amazing customer service, and efficiency keep us coming back for more. Thank you O’Neil!

Heidi's Village

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We don’t consider O’Neil just vendors. We view them as an extension of our shop.

Fred Cisneros, Owner/Creative Director, Cisneros Design, Inc.

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Thank you so very much for the beautiful book O’Neil Printing delivered, A Fly Rod With a Soul, to my client Per Brandin.

From the very beginning I felt your commitment to our project and was grateful for your attention to detail. I appreciated how your staff was always on top of any issue by answering questions and finding solutions.  It was a pleasure to work with such a kind-hearted group of people.  Thank you for leading that way.

Deborah Davis Design

We needed a printer who could assure a high-quality product and provide solutions to our questions when we wanted to try new printing methods. O’Neil does just that and more. They have become a trusted partner in our business.

Brian MacDonald, Wonderkind Studios

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