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How to Engage with Your Audience

The best way to capture your audience is to keep them engaged with your materials. Whether you are creating graphics for your social media, a new website, or print materials. Engagement is what sets your business apart.

Creating content that doesn’t spark engagement is like sharing a blank piece of paper. It doesn’t spark interest and won’t capture their attention.

The goal with marketing is to get your services and goods purchased by your target audience.

In order to create more business, we must first create a plan for engaging with your future and current clients.

What is engagement?

With marketing materials, we define engagement as content that leads to action. We see action through shares on Facebook, likes and comments on Instagram, and printed materials opened more than once.

Communication with your target audience is key in triggering action. What are you conveying in your materials? Does it drive your clientele to want to work with you more? Are you creating value for them?

Engagement offers more than motivation to buy. It can also be found by sharing information that is of value to your audience.

Some businesses worry about offering too much for free, but sharing knowledge of your trade only makes your business more appealing to customers.

Here are some ideas to create more engagement for your business:

Be informative. Create pieces that are valuable to your clients and to your team.

Utilize your design team for creative new ideas.

Play with different textures and depths in your catalogs and brochures. Using our die cut printing, foiling, or embossing, we can create a print material that offers visual engagement quickly.

Create with intention behind your content.

Design with brand awareness in mind.

Make it personal. Using our variable print services, you can customize each piece to speak directly to your client.



As a graphic designer, I have been using O’Neil’s print services for many years and keep coming back because of quality and consistency. Customer service is excellent and I always get quick responses to all my questions.

Becky Ankeny Design

Becky Ankeny Design

I’ve been dealing with printers for a long time. Very rarely do they come close to the consistent level of care that we encounter every time working with O’Neil.”

Mike Fretto, Tuft & Needle

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O’Neil is unmatched when it comes to customer service and quality.

Greg Forney, Langham Partnership

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We’ve been very pleased with all of our projects at O’Neil. The staff is always professional, extremely courteous and personable, and shows a true interest in providing high quality printing.

Carrisa Kienzle, Global Training Network

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From simple flyers to our flagship magazine, the work has always been accurate, timely and of top quality – but the real difference for me has been the service O’Neil provides.

Ryan Westerman, Westerman Consulting

I’ve always been impressed with O’Neil’s professionalism and communication. From high-end brochures to time-sensitive, variable direct mail, they’ve always come through for me.

Perry Wilson, Fabcom Integrated Strategic Marketing

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Everyone at O’Neil is invested in creating a final product we can all be proud of. We highly recommend them.

Don Newlen, Fervor Creative

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We don’t consider O’Neil just vendors. We view them as an extension of our shop.

Fred Cisneros, Owner/Creative Director, Cisneros Design, Inc.

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I couldn’t have been more thrilled with the service I got working with O’Neil. They were completely transparent and helpful throughout the entire printing process, and explained any nuances or questions that came up.

Adrian Mendez, Designer

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We needed a printer who could assure a high-quality product and provide solutions to our questions when we wanted to try new printing methods. O’Neil does just that and more. They have become a trusted partner in our business.

Brian MacDonald, Wonderkind Studios

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