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Print Personalization: Die Cutting 101

Marketing for your business can be difficult when you need to come up with new creative ideas to make your service or product stand out. At O’Neil, we understand the importance of custom and unique marketing ideas. Many of our unique projects use die cutting.

Whether you are sending personalized greeting cards or coupons, the goal is for the person receiving the piece to be motivated to keep it. Creating an interesting piece will captivate their interest and make it more likely for it to be kept.

Die Cutting Process

Die cutting is an exciting process for us, because we love creating such unique pieces. To begin, your designer will create your piece and prepare the file with the die lines.

The die cutting machine has the ability to create any shape your business is looking for. We are happy to offer these services in house, so our team can answer any questions you may have.

Once we receive your designs, we will determine if we need to create a metal die (the cut out for your print piece). If your piece is a more generic shape, we may have your metal die ready to go. For a more unique shape (see below), we will need to create a custom metal die for your project.

Round Die Cut Stickers

Die cut stickers made by O'Neil Printing in Phoenix Arizona

Bottle Shaped Die Cut

Die cut invitations for Casino del Sol by O'Neil Printing in Phoenix Arizona


Manufacturing of your die cut is a fairly quick process once your metal die is created. The most challenging part of the process is getting the perfect design for your project!

Die Cut Projects

Die cut projects come in all different shapes and purposes. Projects using die cuts include greeting cards, coupons, invitations, and stickers.

Check out some of our die cut projects below!

Die cut projects made by O'Neil Printing in Phoenix Arizona

Greeting Cards





As a graphic designer, I have been using O’Neil’s print services for many years and keep coming back because of quality and consistency. Customer service is excellent and I always get quick responses to all my questions.

Becky Ankeny Design

Becky Ankeny Design

I’ve been dealing with printers for a long time. Very rarely do they come close to the consistent level of care that we encounter every time working with O’Neil.”

Mike Fretto, Tuft & Needle

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O’Neil is unmatched when it comes to customer service and quality.

Greg Forney, Langham Partnership

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We’ve been very pleased with all of our projects at O’Neil. The staff is always professional, extremely courteous and personable, and shows a true interest in providing high quality printing.

Carrisa Kienzle, Global Training Network

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From simple flyers to our flagship magazine, the work has always been accurate, timely and of top quality – but the real difference for me has been the service O’Neil provides.

Ryan Westerman, Westerman Consulting

I’ve always been impressed with O’Neil’s professionalism and communication. From high-end brochures to time-sensitive, variable direct mail, they’ve always come through for me.

Perry Wilson, Fabcom Integrated Strategic Marketing

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Everyone at O’Neil is invested in creating a final product we can all be proud of. We highly recommend them.

Don Newlen, Fervor Creative

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We don’t consider O’Neil just vendors. We view them as an extension of our shop.

Fred Cisneros, Owner/Creative Director, Cisneros Design, Inc.

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I couldn’t have been more thrilled with the service I got working with O’Neil. They were completely transparent and helpful throughout the entire printing process, and explained any nuances or questions that came up.

Adrian Mendez, Designer

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We needed a printer who could assure a high-quality product and provide solutions to our questions when we wanted to try new printing methods. O’Neil does just that and more. They have become a trusted partner in our business.

Brian MacDonald, Wonderkind Studios

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