Direct Mail
Direct mail has proven to be a consistently effective marketing tool despite the rise of online marketing. When incorporated as part of a multi-touch strategy, it allows you to reach your customers at the right time, with the right message, and through the right channel, enhancing your overall responses and results. Not only that, reaching people at their physical inbox allows recipients to uniquely connect with your direct mail through touch and personalization, which has been proven to increase brand recall among consumers. The benefits of direct mail don’t stop there though.
90%
open rates for direct mail marketing campaigns
5-9X
higher response rates with direct mail marketing
60%
increased ROI when digital marketing and direct mail are combined
Through our data integration capabilities, we can target customers based on their persona, behavior, or where they are in their customer journey, and especially customize the mail piece so that you can have a one-to-one connection with your recipients. Moreover, we can provide informed delivery and mail tracking services, ensuring your marketing is measurable and effective. Whether you want to send a postcard, brochure, flyer or any number of mail pieces, you can get creative with your direct mailings with O’Neil’s mailing capabilities. Ready to get creative and boost your business?