Direct Mail
Direct mail has proven to be a consistently effective marketing tool despite the rise of online marketing. When incorporated as part of a multi-touch strategy, it allows you to reach your customers at the right time, with the right message, and through the right channel, enhancing your overall responses and results. Not only that, reaching people at their physical inbox allows recipients to uniquely connect with your direct mail through touch and personalization, which has been proven to increase brand recall among consumers. The benefits of direct mail don’t stop there though.
90%
open rates for direct mail marketing campaigns
5-9X
higher response rates with direct mail marketing
60%
increased ROI when digital marketing and direct mail are combined
Through our data integration capabilities, we can target customers based on their persona, behavior, or where they are in their customer journey, and especially customize the mail piece so that you can have a one-to-one connection with your recipients. Moreover, we can provide informed delivery and mail tracking services, ensuring your marketing is measurable and effective. Whether you want to send a postcard, brochure, flyer or any number of mail pieces, you can get creative with your direct mailings with O’Neil’s mailing capabilities. Ready to get creative and boost your business?
EVERY DOOR DIRECT MAIL (EDDM)
Quickly connect “every door” in your local area and beyond with your business using our new Every Door Direct Mail® (EDDM) solution. Did you know up to 85% of small business customers come from a 5-mile radius? (BlizReport). With EDDM’s data-driven mapping, you can search by geographic location, or use demographic filters like drive time, radius, and age to quickly and easily reach every business or residential customer in a desired area with your marketing. The benefits are just a click away.
IT’S AFFORDABLE
Save your money with our flat-rate pricing. On average, EDDM costs about 18¢ per piece, which is significantly less than traditional first class or marketing mail postage.
IT’S EASY TO USE
Create your campaign in minutes. Quickly target your market, design your mail piece, and digitally market your business all in one place and in three easy steps.
IT DRIVES SALES
With our EDDM® platform, you can attract new customers and increase sales with multi-channel direct mail and social media advertising.