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Product Packaging with a Commercial Printer

The packaging of your products should never be an after thought. Consider this: it’s Christmas morning and all your gifts are wrapped in old, crinkly newspaper. Your sibling’s gifts are all wrapped in gold and white shiny wrapping paper with ribbons galore. Your first thought would be Wow, their gifts looks way nicer than mine. Even if the contents are exactly the same, the packaging of a product is crucial in the first impression. The goal is for the packaging of your product to excite consumers upon receiving the item.

Print Packaging Steps

When we work with companies to package their products, we first begin by discussing the unboxing experience. Do you want your customers to open a box from the top, the side, or the bottom? Opening the package is the first experience the consumer will have with your product. Making the packaging unappealing or difficult to open will cause them to be less excited about the overall product. You wouldn’t want a customers first words when opening your product to be “wow, that was annoying.” If the package is branded properly and is easy to understand, the consumer is likely going to be eager to get to the item inside.

Product Packaging - O'Neil Printing

The next step we discuss with clients needing packaging is the material. What type of packaging materials and finish make your product more appealing? If you are offering a product that you’d consider to be more luxurious or sleek, the packaging would need to reflect that. We would recommend a matte finish with unique foil printing and embossing. If the product was more youthful, we would suggest a gloss with bright colors on the packaging.

Lastly, we discuss with our clients how to distribute their products. Does the packaging need to be adhesive, left open, sealed, etc.? Depending on the product, the packaging may have different specifications. Our print facilities have the ability to package, seal, and mail your products to your clients. We would be happy to discuss these services with you! Contact us today for more information.

Thank you and your whole team for bringing the book to life in such a STUNNING and beautiful final form. You have been fantastic partners and we are somehow even more excited than before about getting this out into the community. We appreciate your help in navigating supply chain shortages, last-minute changes, and most importantly building this gorgeous (from cover-to-cover) piece in a way that elevates our brand and honors the donors and grantees who trusted us to tell their stories.

After such a challenging year and a half, this is everything we imagined and wanted it to be. Our best yet!

Jennifer Foley, Director, Strategic Communications, Arizona Community Foundation

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O’Neil created a custom workflow to process our highly complex data driven direct mail and marketing programs. They learned our business and then partnered with our IT and marketing teams to create a seamless and highly efficient workflow. Our business has grown because this has allowed us to focus on what we do best while they do what they do best.

VP of Operations, Insurance Marketing

The O’Neil team acts as a virtual staff member for our company. They know us, our customers and our business. The most trusted of partners.

VP of Sales/ Operations, Leading Pharma Brand

We rely on the expert teams at O’Neil to help us support our sales enablement teams with the newest in storefront technology to manage all our marketing efforts.

VP of Marketing, Leading Medical Device Brand

O’Neil has helped us created a process to produce, manage and distribute all or our marketing materials from end to end. Everything from merchandise to print to banners, is located in a single storefront that allows us to streamline marketing and operations.

Marketing Director, Leading Aesthetics Brand

I’ve been dealing with printers for a long time. Very rarely do they come close to the consistent level of care that we encounter every time working with O’Neil.

Tuft & Needle

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Working with O’Neil has simplified our marketing and collateral execution and planning. Working with their team makes projects move smoothly and without concern as the high quality work, amazing customer service, and efficiency keep us coming back for more. Thank you O’Neil!

Heidi's Village

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We don’t consider O’Neil just vendors. We view them as an extension of our shop.

Fred Cisneros, Owner/Creative Director, Cisneros Design, Inc.

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Thank you so very much for the beautiful book O’Neil Printing delivered, A Fly Rod With a Soul, to my client Per Brandin.

From the very beginning I felt your commitment to our project and was grateful for your attention to detail. I appreciated how your staff was always on top of any issue by answering questions and finding solutions. It was a pleasure to work with such a kind-hearted group of people. Thank you for leading that way.

Deborah Davis Design

We needed a printer who could assure a high-quality product and provide solutions to our questions when we wanted to try new printing methods. O’Neil does just that and more. They have become a trusted partner in our business.

Brian MacDonald, Wonderkind Studios

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