Restaurant and Hospitality Businesses Turn to O’Neil Printing for Signage, QR Codes and More
Restaurants are filling up again. More people are traveling and booking vacations or planning business trips. A big spike in consumer confidence has been great news for the restaurant and hospitality industries.
But competition is fierce, and customers are more demanding than ever. How can your restaurant or hospitality brand stand out?
O’Neil Printing works with many large restaurant groups, hotel and resort management firms, and other businesses in the hospitality industry. As demand for services increase, unique marketing challenges arise, such as:
- Timing all orders so that all locations receive updated materials at the same time
- Needing to re-consider paper choice and printing applications to prevent waste
- Customizing information on print collateral depending on each location
- Maintaining brand consistency
Our restaurant and hospitality clients turn to us because they need a trusted printing and technology firm that will act as a centralized business partner, helping to execute all marketing communications, often for multiple locations.
At O’Neil, we have implemented processes to streamline the ordering process of marketing collateral that will help solve complex problems. We’re here to help, whether that’s setting up an order on demand system or conducting national marketing campaign rollouts to several hundred locations throughout the country.
Signage Sells Service
One of the best ways to reach your customers is through signage. O’Neil can help you with:
- “We Are Open” signage: With so many restaurant closures, it’s critical that your customers know you’re open. Consider a mix of banners, window clings, posters and other large signs to make sure it’s crystal clear that you are open for service.
- Point of Sale signage: Don’t miss the opportunity to communicate key messages about your services through counter cards, danglers and table tents.
- Menus: Customize your menus with seasonal specials and other new offerings to attract and maintain loyal customers.
- Floor graphics: These are very effective for sharing promotional offers and wayfinding messages. Engage with customers through sidewalk, parking, and directional signs.
- Promotional signage: If your customers are attending events and tradeshows, consider what type of backdrops, banners, and easel signage you need to stand out among the competition.
QR Codes Are Here to Stay
In the United States alone, an estimated 11 million households were forecast to have scanned a QR Code in 2020. This is an increase of an estimated 9.76 million scans in 2018.
It’s clear that QR Codes are here to stay. In fact, according to the National Restaurant Association, half of all full-service restaurant operators in the United States have added QR code menus since the start of the pandemic.
As a result, QR codes have allowed some restaurants to build a database of their customers’ order histories and contact information. In addition, the use of QR code menus can save 30 percent to 50 percent on labor costs by reducing or eliminating the need for servers to take orders and collect payments.
Fortunately, at O’Neil Printing, we are a technology firm that offers both print and digital services, including the capability to set up and maintain QR codes.
Consider O’Neil Printing a Trusted Partner
Whether it’s signage or QR codes, we’re here to help. We also offer a diverse selection of marketing and technology services that can help strengthen your brand. Our services encompass offset, digital and large format printing in addition to inventory management, kitting & fulfillment as well as promotional products. We also handle all mailing components, including data procurement and automation. Our O’Neil Direct Platform also offers clients a branded portal that allows for seamless ordering of all marketing collateral while maintaining brand integrity and compliance.
Give us a call today at (602) 258-7789, and one of our knowledgeable team members will be happy to assist you.