The Future of Print: Trends to Watch
As 2025 is well on it’s way, print, promotional, and brand marketing continues to evolve, blending innovation, sustainability, and personalization to create unforgettable brand experiences. At O’Neil, we’re always looking ahead to ensure our clients have access to the latest trends and technologies that keep their businesses at the forefront. Here are some key trends shaping the print industry in 2025.
1. Sustainable Printing Practices Businesses and consumers alike are prioritizing eco-friendly solutions, and print marketing is no exception. O’Neil remains committed to responsible sourcing, offering recycled paper options, biodegradable inks, and waste-reducing production techniques. Clients who choose sustainable print solutions not only reduce their environmental footprint but also align with the growing expectations of socially conscious customers.
2. Integration of Augmented Reality (AR) The bridge between print and digital is getting stronger with the integration of augmented reality (AR). By incorporating AR elements into printed materials, brands can create interactive experiences that engage audiences in new and exciting ways. Whether it’s scannable brochures that launch product demos or direct mail pieces that link to immersive storytelling, AR enhances engagement and leaves a lasting impression.
3. Personalized Print-On-Demand Services Consumers and businesses alike crave personalized experiences, and print-on-demand services make it easier than ever to meet that demand. O’Neil Direct (OND) allows clients to customize and print materials in real-time, ensuring that each piece is tailored to the recipient. This level of personalization not only improves engagement but also maximizes marketing impact by delivering relevant, high-quality content when it matters most.
4. Advanced Finishing Techniques In a crowded marketplace, standing out is essential. Advanced finishing techniques—such as embossing, foiling, and die-cutting—give printed materials a premium look and feel. Tactile elements enhance brand perception and make printed pieces more memorable. O’Neil continues to invest in cutting-edge finishing technologies, ensuring our clients can create stunning, high-impact marketing materials.
5. Enhanced Direct Mail Campaigns Direct mail is experiencing a resurgence, but in a more strategic and measurable way. By integrating print with digital tools—like personalized URLs, QR codes, and data-driven targeting—businesses can track engagement and ROI more effectively. O’Neil offers comprehensive direct mail solutions, including Every Door Direct Mail® (EDDM), to help clients reach their ideal audience with precision and creativity.
6. Authentic Branding & Storytelling In an era where audiences value transparency and connection, brands that embrace authenticity will thrive. Strong employer branding, human-centered storytelling, and a distinct voice set businesses apart in an increasingly competitive landscape. At O’Neil, we collaborate with creative partners like Rule29 to craft compelling narratives that resonate with audiences and reinforce brand identity.
7. The Power of In-Person Events In-person experiences are making a comeback, offering brands an opportunity to foster genuine connections. Whether through networking events, trade shows, or community engagements, businesses are leveraging print materials—such as event signage, brochures, and promotional items—to enhance brand visibility and create lasting impressions. Investing in these real-world interactions strengthens relationships and builds trust with customers.
8. Generating Business Through PR & Human Connections As digital noise increases, brands are shifting focus to public relations and personal connections to drive business growth. A well-crafted PR strategy, combined with high-quality printed collateral and strategic promotional items, helps brands establish authority and build meaningful relationships. By showcasing confidence, authenticity, and thought leadership, businesses can position themselves as industry leaders.
9. Creative Writing & Thought Leadership Words matter. With so much competition for attention, investing in creative, compelling writing is essential for brands looking to differentiate themselves. Whether it’s engaging print copy, storytelling-driven campaigns, or thought leadership pieces, businesses that prioritize high-quality content will capture and retain audience interest.
10. Emerging Technologies & AI Integration The print industry is evolving with new technologies that enhance creativity, efficiency, and personalization. AI-powered tools are streamlining design processes, optimizing marketing strategies, and improving customer experiences. By embracing these innovations, O’Neil continues to push the boundaries of what’s possible in print marketing. Together with Rule29, O’Neil is working to explore how AI and other emerging technologies can refine workflows, enhance creative output, and improve overall production processes.
Looking Ahead
Print has always been at the heart of O’Neil Printing—it’s our foundation and our passion. As the industry evolves, we remain committed to the craftsmanship and quality that define great print while embracing new ways to help our clients make an impact.
In 2025, the future of print is about blending tradition with innovation. From sustainable practices and advanced personalization to immersive brand experiences, we’re not just keeping up—we’re leading the way. O’Neil is excited to bring more than print to our clients, offering creative solutions that elevate their brands and drive results.
Let’s create what’s next, together.
Ready to explore these trends and elevate your print, brand, and marketing strategy? Let’s talk!