Home > We Created a Standout Brand Experience at VIBE – Let’s Do the Same for You

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We Created a Standout Brand Experience at VIBE – Let’s Do the Same for You

Walking into VIBE Conference, we knew one thing for sure: brands in the food, beverage, and hospitality space need more than just print—they need the right mix of strategy, creativity, and execution to truly stand out. So we set out to show exactly how O’Neil delivers just that.

And we didn’t just show up—we made an impact.

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A Multi-Touchpoint Campaign That Delivered

Our presence at VIBE wasn’t just about having a booth; it was about creating a seamless brand experience from pre-event engagement to post-show follow-up.

It all started with a pre-show direct mail piece—a teaser that got attendees thinking about the perfect blend and why they should visit us. That was followed by targeted email reminders, keeping O’Neil top of mind as attendees planned their time at the event.

Once we were deep into our booth development, we received news that we needed to pivot our setup at the last minute. Instead of letting that slow us down, we turned it into an opportunity to create an even more engaging and interactive experience. We designed pop-up banners that invited attendees into the conversation and developed a custom acrylic display with a QR code directing them to our landing page. These adjustments ensured that every interaction was intentional, drawing attendees in and creating multiple touchpoints to connect.

Of course, no event activation is complete without an incentive, and our iPad giveaway kept people coming back and talking about us long after they left our space.

What We Learned from VIBE

Being on the floor, talking to brands, and experiencing the energy firsthand gave us valuable insights into where the industry is headed. Here are some of the biggest takeaways:

• RTD (Ready-to-Drink), aluminum packaging, and limited-time offers (LTOs) are shaping the market

• Brand activation is everything—people want an experience, not just a product

• Strategic storytelling matters, but keep it short—you have five minutes to make an impact

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Why This Matters

VIBE reinforced something we’ve known for a long time—the best brands don’t just print materials; they create experiences. Whether it’s a beautifully designed menu, bold packaging, engaging loyalty programs, or attention-grabbing signage, the details make all the difference.

At O’Neil, we don’t just produce materials—we help brands craft the perfect blend of print, marketing, and strategy to keep customers coming back.

If you’re planning your next campaign, trade show, or brand activation, let’s talk about how we can help.

Thank you and your whole team for bringing the book to life in such a STUNNING and beautiful final form. You have been fantastic partners and we are somehow even more excited than before about getting this out into the community. We appreciate your help in navigating supply chain shortages, last-minute changes, and most importantly building this gorgeous (from cover-to-cover) piece in a way that elevates our brand and honors the donors and grantees who trusted us to tell their stories.

After such a challenging year and a half, this is everything we imagined and wanted it to be. Our best yet!

Jennifer Foley, Director, Strategic Communications, Arizona Community Foundation

Learn More

O’Neil created a custom workflow to process our highly complex data driven direct mail and marketing programs. They learned our business and then partnered with our IT and marketing teams to create a seamless and highly efficient workflow. Our business has grown because this has allowed us to focus on what we do best while they do what they do best.

VP of Operations, Insurance Marketing

The O’Neil team acts as a virtual staff member for our company. They know us, our customers and our business. The most trusted of partners.

VP of Sales/ Operations, Leading Pharma Brand

We rely on the expert teams at O’Neil to help us support our sales enablement teams with the newest in storefront technology to manage all our marketing efforts.

VP of Marketing, Leading Medical Device Brand

O’Neil has helped us created a process to produce, manage and distribute all or our marketing materials from end to end. Everything from merchandise to print to banners, is located in a single storefront that allows us to streamline marketing and operations.

Marketing Director, Leading Aesthetics Brand

I’ve been dealing with printers for a long time. Very rarely do they come close to the consistent level of care that we encounter every time working with O’Neil.

Tuft & Needle

Learn more about Tuft & Needle

Working with O’Neil has simplified our marketing and collateral execution and planning. Working with their team makes projects move smoothly and without concern as the high quality work, amazing customer service, and efficiency keep us coming back for more. Thank you O’Neil!

Heidi's Village

Learn more about Heidi's Village

We don’t consider O’Neil just vendors. We view them as an extension of our shop.

Fred Cisneros, Owner/Creative Director, Cisneros Design, Inc.

Learn more about Fred + Cisneros Design, Inc.

Thank you so very much for the beautiful book O’Neil Printing delivered, A Fly Rod With a Soul, to my client Per Brandin.

From the very beginning I felt your commitment to our project and was grateful for your attention to detail. I appreciated how your staff was always on top of any issue by answering questions and finding solutions. It was a pleasure to work with such a kind-hearted group of people. Thank you for leading that way.

Deborah Davis Design

We needed a printer who could assure a high-quality product and provide solutions to our questions when we wanted to try new printing methods. O’Neil does just that and more. They have become a trusted partner in our business.

Brian MacDonald, Wonderkind Studios

Learn More About Brian + Wonderkind Studios