Where in the World is Print?
Have you ever stopped to think about how many print images and messages you see in a day?
Some studies suggest we are exposed to more than 4,000 marketing messages daily, and while most of them may be digital, print often drives stronger brand recall.
Think about how many printed items are in your home right now. Books, newspapers, magazines, mail, greeting cards, postcards, brochures, posters or other printed art, catalogs or warranty pamphlets, and the list goes on and on.
How about your kitchen? In the pantry alone, you may have a dozen printed boxes of food or cans with printed labels. Not to mention all the printed pieces in your fridge and freezer.
If you were to take an inventory of all the printed items currently in your home, how many do you think you would find?
Now, think about your commute to work – how many print images are you encountering along your route? Billboards, bus shelter posters, street signs, banners, wrapped vehicles, and more. How many of those messages in print or printed materials do you stop to notice?
Print & Communications Shape Our Experiences
What type of print is etched in your mind from a memorable experience? Did you save a concert ticket stub from your favorite concert? As a kid, were you enthralled by colorful, quirky banners at the circus or amusement park? Or do you recall signage around the stadium of your favorite sports team?
How has print affected your experiences while traveling? Think about all the print collateral you are exposed to when you fly to a different city. Do you prefer an electronic or printed boarding pass?
How often have print billboards compelled you to stop at a destination while taking a road trip? If you’ve ever driven along 1-10 from Phoenix to El Paso, you probably recall several billboards teasing “The Thing,” an eclectic roadside attraction full of oddities. Were you curious enough to stop and see it?
If you’re from the Midwest or traveled across the country, do you remember seeing billboards nearly 200 miles out with messages to stop at the Dells? The closer you got to the city of Wisconsin Dells, the more billboards you saw for the numerous waterparks and theme parks in the southern Wisconsin city. It was so memorable for so many people, that when some of those billboards disappeared, people noticed.
Sometimes print billboards are so quirky, you can’t help but notice them. The #SaveMacGyver billboard in West Phoenix is part of national campaign to save the popular television show. It caught of the attention of the Phoenix New Times, and the culture editor wrote about it in May.
You’d be surprised at what types of print pieces people collect. Vintage comic books are in demand right now as are vintage porcelain signs and vintage concert posters. But the secondary market is also full of other printed collateral that one might not think has value. For example, the collection of old certificates, such as stocks and bonds, is called scripophily.
Would anyone think old postcards might have value? There’s a market for that, too, and those postcard collectors are called deltiologists.
And, if you’re a sports fan who collects trading cards, good news – the hobby is making a comeback. In February, eBay introduced its first “State of Trading Cards” report, announcing a 142 percent gain in domestic sales — 4 million more cards sold on its website in 2020 than in 2019.
There’s no doubt we live in a digital world, but print is still a very big part of our lives. Fortunately, our team at O’Neil Printing has invested in advanced technology so we can provide our clients with the best of both print and digital worlds.
Thank you and your whole team for bringing the book to life in such a STUNNING and beautiful final form. You have been fantastic partners and we are somehow even more excited than before about getting this out into the community. We appreciate your help in navigating supply chain shortages, last-minute changes, and most importantly building this gorgeous (from cover-to-cover) piece in a way that elevates our brand and honors the donors and grantees who trusted us to tell their stories.
After such a challenging year and a half, this is everything we imagined and wanted it to be. Our best yet!
Jennifer Foley, Director, Strategic Communications, Arizona Community FoundationLearn More
O’Neil created a custom workflow to process our highly complex data driven direct mail and marketing programs. They learned our business and then partnered with our IT and marketing teams to create a seamless and highly efficient workflow. Our business has grown because this has allowed us to focus on what we do best while they do what they do best.
VP of Operations, Insurance Marketing
The O’Neil team acts as a virtual staff member for our company. They know us, our customers and our business. The most trusted of partners.
VP of Sales/ Operations, Leading Pharma Brand
We rely on the expert teams at O’Neil to help us support our sales enablement teams with the newest in storefront technology to manage all our marketing efforts.
VP of Marketing, Leading Medical Device Brand
O’Neil has helped us created a process to produce, manage and distribute all or our marketing materials from end to end. Everything from merchandise to print to banners, is located in a single storefront that allows us to streamline marketing and operations.
Marketing Director, Leading Aesthetics Brand
I’ve been dealing with printers for a long time. Very rarely do they come close to the consistent level of care that we encounter every time working with O’Neil.
Tuft & NeedleLearn more about Tuft & Needle
Working with O’Neil has simplified our marketing and collateral execution and planning. Working with their team makes projects move smoothly and without concern as the high quality work, amazing customer service, and efficiency keep us coming back for more. Thank you O’Neil!
Heidi's VillageLearn more about Heidi's Village
We don’t consider O’Neil just vendors. We view them as an extension of our shop.
Fred Cisneros, Owner/Creative Director, Cisneros Design, Inc.Learn more about Fred + Cisneros Design, Inc.
Thank you so very much for the beautiful book O’Neil Printing delivered, A Fly Rod With a Soul, to my client Per Brandin.
From the very beginning I felt your commitment to our project and was grateful for your attention to detail. I appreciated how your staff was always on top of any issue by answering questions and finding solutions. It was a pleasure to work with such a kind-hearted group of people. Thank you for leading that way.
Deborah Davis Design
I couldn’t have been more thrilled with the service I got working with O’Neil. They were completely transparent and helpful throughout the entire printing process, and explained any nuances or questions that came up.
Adrian Mendez, DesignerLearn More About Adrian + Rule 29
We needed a printer who could assure a high-quality product and provide solutions to our questions when we wanted to try new printing methods. O’Neil does just that and more. They have become a trusted partner in our business.