Where in the World is Print?
Have you ever stopped to think about how many print images and messages you see in a day?
Some studies suggest we are exposed to more than 4,000 marketing messages daily, and while most of them may be digital, print often drives stronger brand recall.
Think about how many printed items are in your home right now. Books, newspapers, magazines, mail, greeting cards, postcards, brochures, posters or other printed art, catalogs or warranty pamphlets, and the list goes on and on.
How about your kitchen? In the pantry alone, you may have a dozen printed boxes of food or cans with printed labels. Not to mention all the printed pieces in your fridge and freezer.
If you were to take an inventory of all the printed items currently in your home, how many do you think you would find?
Now, think about your commute to work – how many print images are you encountering along your route? Billboards, bus shelter posters, street signs, banners, wrapped vehicles, and more. How many of those messages in print or printed materials do you stop to notice?
Print & Communications Shape Our Experiences
What type of print is etched in your mind from a memorable experience? Did you save a concert ticket stub from your favorite concert? As a kid, were you enthralled by colorful, quirky banners at the circus or amusement park? Or do you recall signage around the stadium of your favorite sports team?
How has print affected your experiences while traveling? Think about all the print collateral you are exposed to when you fly to a different city. Do you prefer an electronic or printed boarding pass?
How often have print billboards compelled you to stop at a destination while taking a road trip? If you’ve ever driven along 1-10 from Phoenix to El Paso, you probably recall several billboards teasing “The Thing,” an eclectic roadside attraction full of oddities. Were you curious enough to stop and see it?
If you’re from the Midwest or traveled across the country, do you remember seeing billboards nearly 200 miles out with messages to stop at the Dells? The closer you got to the city of Wisconsin Dells, the more billboards you saw for the numerous waterparks and theme parks in the southern Wisconsin city. It was so memorable for so many people, that when some of those billboards disappeared, people noticed.
Sometimes print billboards are so quirky, you can’t help but notice them. The #SaveMacGyver billboard in West Phoenix is part of national campaign to save the popular television show. It caught of the attention of the Phoenix New Times, and the culture editor wrote about it in May.
You’d be surprised at what types of print pieces people collect. Vintage comic books are in demand right now as are vintage porcelain signs and vintage concert posters. But the secondary market is also full of other printed collateral that one might not think has value. For example, the collection of old certificates, such as stocks and bonds, is called scripophily.
Would anyone think old postcards might have value? There’s a market for that, too, and those postcard collectors are called deltiologists.
And, if you’re a sports fan who collects trading cards, good news – the hobby is making a comeback. In February, eBay introduced its first “State of Trading Cards” report, announcing a 142 percent gain in domestic sales — 4 million more cards sold on its website in 2020 than in 2019.
There’s no doubt we live in a digital world, but print is still a very big part of our lives. Fortunately, our team at O’Neil Printing has invested in advanced technology so we can provide our clients with the best of both print and digital worlds.
I want to thank you for the partnership and being such a great vendor to Lantern Press – our team spoke so highly of you, your staff, response time, and service. It’s times like this that I say, aha! This is why John and I met months ago and I’m thankful to see our companies cooperating together.
Lantern PressLearn more about Lantern Press
As a graphic designer, I have been using O’Neil’s print services for many years and keep coming back because of quality and consistency. Customer service is excellent and I always get quick responses to all my questions.
Becky Ankeny DesignBecky Ankeny Design
I’ve been dealing with printers for a long time. Very rarely do they come close to the consistent level of care that we encounter every time working with O’Neil.”
Tuft & NeedleLearn more about Tuft & Needle
O’Neil is unmatched when it comes to customer service and quality.
Langham PartnershipLearn more about Langham Partnership
We’ve been very pleased with all of our projects at O’Neil. The staff is always professional, extremely courteous and personable, and shows a true interest in providing high quality printing.
Carrisa Kienzle, Global Training NetworkMore about Global Training Network
I’ve always been impressed with O’Neil’s professionalism and communication. From high-end brochures to time-sensitive, variable direct mail, they’ve always come through for me.
Perry Wilson, Fabcom Integrated Strategic MarketingLearn more about Fabcom Integrated Strategic Marketing
Everyone at O’Neil is invested in creating a final product we can all be proud of. We highly recommend them.
Don Newlen, Fervor CreativeLearn More About Fervor Creative
We don’t consider O’Neil just vendors. We view them as an extension of our shop.
Fred Cisneros, Owner/Creative Director, Cisneros Design, Inc.Learn more about Fred + Cisneros Design, Inc.
I couldn’t have been more thrilled with the service I got working with O’Neil. They were completely transparent and helpful throughout the entire printing process, and explained any nuances or questions that came up.
Adrian Mendez, DesignerLearn More About Adrian + Rule 29
We needed a printer who could assure a high-quality product and provide solutions to our questions when we wanted to try new printing methods. O’Neil does just that and more. They have become a trusted partner in our business.