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Why Copywriting is Important in Your Print Materials

What is Copywriting?

Before we dive into why copywriting for print materials is important, we must first determine what copywriting is exactly. It is more than simply adding text to your website, social posts, or products; Copywriting is intentional writing that is created to drive your target audience to buy your product or service. All of the content your company puts out should carry weight and drive them closer to working with you.

When it comes to your print materials, the copy you have on them will matter greatly. Whether it is a brochure, postcard, or booklet, the content is meant to show off your expertise and represent your company as an industry leader. While it is crucial to have visually appealing materials, it is equally as important for the copy to make an impact on your audience as well.

The goal with certain print materials, such as brochures and booklets, is to create value for your potential client. A couple ways to create value for your customers is:

– Give them information that helps them learn more about your business and your product or service.

– Answer some of your frequently asked questions to limit any barriers they may have for moving forward with your business.

Your Target Audience

Another important step is to tailor your copy to your target audience. It is more valuable to create copy that appeals directly to a certain group than it is to create generic copy for everyone. Write as if you were speaking directly to your ideal client and they will be more inclined to respond. Your target audience will likely be the ones who keep your information even after reading it once.

Your print materials to be valuable long after we print them. We advise our clients to hire graphic designers for their marketing materials (if they don’t have one in-house) to ensure the end product will be visually captivating. We would advise the same for companies who don’t have an in-house copywriter. The design is equally as important as the copy on the materials!

Thank you and your whole team for bringing the book to life in such a STUNNING and beautiful final form. You have been fantastic partners and we are somehow even more excited than before about getting this out into the community. We appreciate your help in navigating supply chain shortages, last-minute changes, and most importantly building this gorgeous (from cover-to-cover) piece in a way that elevates our brand and honors the donors and grantees who trusted us to tell their stories.

After such a challenging year and a half, this is everything we imagined and wanted it to be. Our best yet!

Jennifer Foley, Director, Strategic Communications, Arizona Community Foundation

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O’Neil created a custom workflow to process our highly complex data driven direct mail and marketing programs. They learned our business and then partnered with our IT and marketing teams to create a seamless and highly efficient workflow. Our business has grown because this has allowed us to focus on what we do best while they do what they do best.

VP of Operations, Insurance Marketing

The O’Neil team acts as a virtual staff member for our company. They know us, our customers and our business. The most trusted of partners.

VP of Sales/ Operations, Leading Pharma Brand

We rely on the expert teams at O’Neil to help us support our sales enablement teams with the newest in storefront technology to manage all our marketing efforts.

VP of Marketing, Leading Medical Device Brand

O’Neil has helped us created a process to produce, manage and distribute all or our marketing materials from end to end. Everything from merchandise to print to banners, is located in a single storefront that allows us to streamline marketing and operations.

Marketing Director, Leading Aesthetics Brand

I’ve been dealing with printers for a long time. Very rarely do they come close to the consistent level of care that we encounter every time working with O’Neil.

Tuft & Needle

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Working with O’Neil has simplified our marketing and collateral execution and planning. Working with their team makes projects move smoothly and without concern as the high quality work, amazing customer service, and efficiency keep us coming back for more. Thank you O’Neil!

Heidi's Village

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We don’t consider O’Neil just vendors. We view them as an extension of our shop.

Fred Cisneros, Owner/Creative Director, Cisneros Design, Inc.

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Thank you so very much for the beautiful book O’Neil Printing delivered, A Fly Rod With a Soul, to my client Per Brandin.

From the very beginning I felt your commitment to our project and was grateful for your attention to detail. I appreciated how your staff was always on top of any issue by answering questions and finding solutions. It was a pleasure to work with such a kind-hearted group of people. Thank you for leading that way.

Deborah Davis Design

We needed a printer who could assure a high-quality product and provide solutions to our questions when we wanted to try new printing methods. O’Neil does just that and more. They have become a trusted partner in our business.

Brian MacDonald, Wonderkind Studios

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