Are brochures right for your business?
At the beginning of the year, companies create goals for themselves. Some of these goals include increasing sales. Other goals are tailored towards customer experience. Maybe your company’s goal is to elevate your marketing this year using print material, such as brochures.
As a top commercial printer in Phoenix, we strive to deliver premium product in order to help companies, like yours, reach your goals. In order to do that, we want to help give your customers a tailored experience to further grow sales this year.
Marketing looks different to each company. Some may do better with online targeting, while others may see success with direct mail. One marketing technique that we see many businesses utilize is the art of the brochure.
Brochures for Your Business
We are all in a rush, no matter where we go. We don’t always have time to give our elevator pitch to every person we meet, and even if we do, they likely will forget what we tell them. A brochure is a guide to the business. It explains who the business is, why they are doing what they’re doing, and how they can help their ideal clients.
When we hand them a brochure, it is an elevator pitch on paper with images to display the work. With that being said, brochures must be engaging in design and very intentional with copy and word placement. The goal is to deliver an experience before they arrive to your business.
Aside from introducing your business through a brochure, they are also used to introduce new products and services. For example, a massage therapy office may use a new brochure design in order to explain new therapy techniques they are using to improve posture. Their brochure would include images of therapists working on their clients, as well as information on who would benefit from the therapy.
Another example is a pest control company who we worked with here in Phoenix. Power Strike Pest Control needed a brochure that also served as a pocket folder for receipts, business cards, and referral cards. Their brochures turned out great, and we know they will help grow their business. Check out images of the brochure below!
We would love to print brochures for your business. At O’Neil, our print specialists offer custom options such as die cut, foil printing, and pocket insert. Our machines can accommodate any specifications your company may have for design and print. Let us help you elevate your marketing this year!