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Direct Mail Packaging: Thinking Beyond the Email

Have you checked your mailbox today? While some people don’t check their mailbox every single day, checking the mail is a priority. Mailboxes fill up quickly with ads and magazines that we take a look at and throw out. While some direct mail marketing lacks in creativity, your direct mail packaging can stand out and be the most effective way to get your promotions and offers into the hands of your customers.

Here are five methods for giving life to your direct mail marketing.

Make it personalized

Personalization goes beyond printing each customers name on the direct mail packaging or sending a piece of mail to a specific zip code. The customer should feel like the mailer was designed for them and it should make your customer feel exclusive. Touches of personalization throughout the mailer make your customers feel valued and increases your brand loyalty. A simple idea is embossing your customers name throughout a welcome kit.

Make it a unique shape and size

Is your mailer in a standard envelope? That isn’t enough to stand out anymore. Let’s go beyond the flat envelope or postcard! A unique shape and size of your direct mail will give it personality, it won’t go unnoticed like many of the standard ads you receive in the mail. Giving your mailer dimension will take your it from ordinary to extraordinary and is just as easy to send as a flat piece of mail.

Unique Direct Mail Packaging - O'Neil Printing

Make it use all 5 senses

Using tactile elements in your mailer will create an instant connection with your customer and the possibilities are endless with today’s print technology. Using unique stocks, coatings, and treatments on your mailer are simple ways to add tactile components to your direct mail. Get creative with embossing, debossing, foil stamping, and unique cuts and folds.

Unique Direct Mail Packaging - O'Neil Printing

Make it sturdy

According to a research by MWV, the sturdier the mailer, the greater the response. Customers equate the sturdiness of a mailer to a high-quality product and brand. It may seem too simple or easy, but using a sturdier stock could make a huge impact on the amount of customers that read your message and respond to your offer.

Make it engaging

Interactive elements enhance your mailers ability to engage and intrigue your customer. They also create an instant attraction so your brand and offer don’t go unnoticed. 3D elements, scratch offs, slide-outs, and visual effects all give your customer a reason to engage with your piece. Leave behind design ideas that don’t offer opportunities for your recipient to engage with the mailer.

Interactive Direct Mail Packaging - O'Neil Printing

Although these options may add an extra expense, they are effective options for boosting your customer’s response to your direct mail. While email is a marketing option, 15% of Americans don’t use the internet. There could be a large percentage of your customers you aren’t reaching because they don’t check emails. Create a piece that will evoke strong emotional responses that wouldn’t be possible through a screen.

Contact us for information on how to add life to your direct mail packaging.

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