Direct Mail Packaging: Thinking Beyond the Email
Have you checked your mailbox today? While some people don’t check their mailbox every single day, checking the mail is a priority. Mailboxes fill up quickly with ads and magazines that we take a look at and throw out. While some direct mail marketing lacks in creativity, your direct mail packaging can stand out and be the most effective way to get your promotions and offers into the hands of your customers.
Here are five methods for giving life to your direct mail marketing.
Make it personalized
Personalization goes beyond printing each customers name on the direct mail packaging or sending a piece of mail to a specific zip code. The customer should feel like the mailer was designed for them and it should make your customer feel exclusive. Touches of personalization throughout the mailer make your customers feel valued and increases your brand loyalty. A simple idea is embossing your customers name throughout a welcome kit.
Make it a unique shape and size
Is your mailer in a standard envelope? That isn’t enough to stand out anymore. Let’s go beyond the flat envelope or postcard! A unique shape and size of your direct mail will give it personality, it won’t go unnoticed like many of the standard ads you receive in the mail. Giving your mailer dimension will take your it from ordinary to extraordinary and is just as easy to send as a flat piece of mail.
Make it use all 5 senses
Using tactile elements in your mailer will create an instant connection with your customer and the possibilities are endless with today’s print technology. Using unique stocks, coatings, and treatments on your mailer are simple ways to add tactile components to your direct mail. Get creative with embossing, debossing, foil stamping, and unique cuts and folds.
Make it sturdy
According to a research by MWV, the sturdier the mailer, the greater the response. Customers equate the sturdiness of a mailer to a high-quality product and brand. It may seem too simple or easy, but using a sturdier stock could make a huge impact on the amount of customers that read your message and respond to your offer.
Make it engaging
Interactive elements enhance your mailers ability to engage and intrigue your customer. They also create an instant attraction so your brand and offer don’t go unnoticed. 3D elements, scratch offs, slide-outs, and visual effects all give your customer a reason to engage with your piece. Leave behind design ideas that don’t offer opportunities for your recipient to engage with the mailer.
Although these options may add an extra expense, they are effective options for boosting your customer’s response to your direct mail. While email is a marketing option, 15% of Americans don’t use the internet. There could be a large percentage of your customers you aren’t reaching because they don’t check emails. Create a piece that will evoke strong emotional responses that wouldn’t be possible through a screen.
Contact us for information on how to add life to your direct mail packaging.
As a graphic designer, I have been using O’Neil’s print services for many years and keep coming back because of quality and consistency. Customer service is excellent and I always get quick responses to all my questions.
Becky Ankeny DesignBecky Ankeny Design
I’ve been dealing with printers for a long time. Very rarely do they come close to the consistent level of care that we encounter every time working with O’Neil.”
Mike Fretto, Tuft & NeedleLearn more about Tuft & Needle
O’Neil is unmatched when it comes to customer service and quality.
Greg Forney, Langham PartnershipLearn more about Langham Partnership
We’ve been very pleased with all of our projects at O’Neil. The staff is always professional, extremely courteous and personable, and shows a true interest in providing high quality printing.
Carrisa Kienzle, Global Training NetworkMore about Global Training Network
I’ve always been impressed with O’Neil’s professionalism and communication. From high-end brochures to time-sensitive, variable direct mail, they’ve always come through for me.
Perry Wilson, Fabcom Integrated Strategic MarketingLearn more about Fabcom Integrated Strategic Marketing
Everyone at O’Neil is invested in creating a final product we can all be proud of. We highly recommend them.
Don Newlen, Fervor CreativeLearn More About Fervor Creative
We don’t consider O’Neil just vendors. We view them as an extension of our shop.
Fred Cisneros, Owner/Creative Director, Cisneros Design, Inc.Learn more about Fred + Cisneros Design, Inc.
I couldn’t have been more thrilled with the service I got working with O’Neil. They were completely transparent and helpful throughout the entire printing process, and explained any nuances or questions that came up.
Adrian Mendez, DesignerLearn More About Adrian + Rule 29
We needed a printer who could assure a high-quality product and provide solutions to our questions when we wanted to try new printing methods. O’Neil does just that and more. They have become a trusted partner in our business.