High Quality Catalog Printing for Your New, At-Home Shoppers
With the second quarter starting off in a way none of us expected, we must plan accordingly for the rest of the year. For companies who rely on meeting their customers face-to-face, they must create new forms of communication and determine how to continue to reach their customers.
The past month has drastically changed the way consumers shop, for both services and products. It is essential that your company find a way to communicate with your customers, and one way to do that is through high quality catalog printing. Reaching your customers at their door will keep your business at the top of their mind and allow them to see your offerings without leaving their home.
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Why catalogs?
High quality catalogs give your customers the tactile experience of shopping. It creates value for your brand through the experience and can showcase your product/service how you want it to be seen. Business catalog printing is one of our specialties – our work includes: product catalogs, furniture catalogs, clothing catalogs, as well as art catalogs.
Each of these catalogs range in different sizes and binding materials. We understand that you have a long list of tasks to do in order to keep your business moving, so we want to take out the work of shipping to your clients. Using our mailing services, we are able to ship each piece for you, saving you time at the post office.
Whether you want us to ship your direct mail catalog to your client from our warehouse or you prefer to send them yourself, we can make the catalog exactly how you imagine it. Our high quality catalog printing services are versatile and streamlined for businesses ready to display their products.
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What should be included in my business catalog?
We have seen businesses use our catalog printing services to build brand awareness, introduce new products, and show their products/services in use. Here are a few ideas of what to include in your business catalog:
– The first few pages of your catalog can be used to introduce your brand and express your company’s values/messaging.
– Use vivid imagery, detailed descriptions, and prices. Give consumers the shopping experience that they would have in a store.
– Other additions you can include are delivery expectations for your products as well as testimonials from customers. People like to imagine how the product or service will benefit their life and this is your opportunity to share with them.
– Another consideration is to create a catalog that is engaging to your customers. Create a cover design that causes them to pause and want to look through the catalog. Consider using imprinting techniques that stand out, such as: foil printing, embossing, and die cutting.
How do I get started?
Begin by thinking about what products/services you want showcased. Whether you have a select few you want to share or your entire product line. If you need inspiration, take a look at some of our past work. With over 100 years in the print industry, we have seen all types of designs and very rarely come across a project that we can’t make happen.
Our team will be happy to assist you when it comes to determining what binding techniques and paper types will work best for your catalog. Once you have the designs complete, we will work closely with you to show you your options and give you a better idea of what the catalog will look like in the hands of your customers.
We would love to connect with you online to set up a call. Getting started is simple by using our Client Center for big uploads, payments, and more. If you have any questions regarding our online catalog printing services, feel free to contact us here.